Head of Fire TV Product Marketing and Go-To-Market First-Party Devices and Services Fire TV Global Marketing and Business Team
Head of Fire TV Product Marketing and Go-To-Market First-Party Devices and Services Fire TV Global Marketing and Business Team
Posted on :
15-03-2025
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1 Vacancy
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Job Description
Are you looking to lead in a category that continues to expand and evolve while creating value for millions of customers worldwide Do you want to work at a company where youre encouraged to build and have the autonomy to push boundaries to invent for customers At Amazon invention has become second nature the pace of innovation is accelerating and our business scope continues to expand. We need leaders who move fast possess an entrepreneurial spirit to create new products demonstrate unrelenting tenacity to get things done and excel at breaking down and solving complex problems.
We are on a mission to transform and reimagine the living room experience. We are seeking a Senior Manager to lead our Fire TV GotoMarket (GTM) and Product Marketing team for firstparty Devices and Services. In this role youll lead the strategic direction for our full range of Fire TV hardware products including smart TVs streaming media players and companion devices. Youll have the rare opportunity to shape both the product roadmap and gotomarket strategy for one of Amazons most dynamic businesses. Working at the intersection of entertainment technology and consumer behavior youll drive strategies that define the future of home entertainment.
Youll be the driving force behind bringing Fire TV products to life for our customers globally. Your strategic vision will guide product positioning launch strategies and growth initiatives while your skills will ensure flawless delivery to market. Youll lead a talented team of product marketers while collaborating across Amazons organization. As the orchestrator of complex product launches and product marketing strategies youll work closely with teams across Product Brand Finance Operations PR Customer Service Retail Operations and more. Your leadership and influence will be felt across every touchpoint of the customer journey.
Key job responsibilities
Lead a highperforming team of product marketers
Develop and execute comprehensive global gotomarket strategies for Fire TV hardware products
Drive product positioning messaging and launch strategies across all marketing channels and work with regional partners on global launches
Lead consumer research initiatives to inform product development and marketing strategies
Orchestrate crossfunctional workflows spanning Product Marketing Finance Operations PR and Customer Service
Own endtoend launch including packaging naming asset creation and channel strategy
Balance strategic planning with tactical to drive business growth
7 years of professional noninternship marketing experience
Bachelors degree or equivalent experience
Proven track record of successful product launches and marketing campaigns
Strong analytical skills with experience in datadriven decision making
Demonstrated experience managing and developing teams
Excellence in crossfunctional leadership and stakeholder management
Experience building and executing gotomarket strategies
MBA
Experience in streaming media entertainment or consumer electronics
Track record of driving significant business growth
Experience with global product launches
Strong understanding of retail and ecommerce dynamics
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168300/year in our lowest geographic market up to $278200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
We are on a mission to transform and reimagine the living room experience. We are seeking a Senior Manager to lead our Fire TV GotoMarket (GTM) and Product Marketing team for firstparty Devices and Services. In this role youll lead the strategic direction for our full range of Fire TV hardware products including smart TVs streaming media players and companion devices. Youll have the rare opportunity to shape both the product roadmap and gotomarket strategy for one of Amazons most dynamic businesses. Working at the intersection of entertainment technology and consumer behavior youll drive strategies that define the future of home entertainment.
Youll be the driving force behind bringing Fire TV products to life for our customers globally. Your strategic vision will guide product positioning launch strategies and growth initiatives while your skills will ensure flawless delivery to market. Youll lead a talented team of product marketers while collaborating across Amazons organization. As the orchestrator of complex product launches and product marketing strategies youll work closely with teams across Product Brand Finance Operations PR Customer Service Retail Operations and more. Your leadership and influence will be felt across every touchpoint of the customer journey.
Key job responsibilities
Lead a highperforming team of product marketers
Develop and execute comprehensive global gotomarket strategies for Fire TV hardware products
Drive product positioning messaging and launch strategies across all marketing channels and work with regional partners on global launches
Lead consumer research initiatives to inform product development and marketing strategies
Orchestrate crossfunctional workflows spanning Product Marketing Finance Operations PR and Customer Service
Own endtoend launch including packaging naming asset creation and channel strategy
Balance strategic planning with tactical to drive business growth
7 years of professional noninternship marketing experience
Bachelors degree or equivalent experience
Proven track record of successful product launches and marketing campaigns
Strong analytical skills with experience in datadriven decision making
Demonstrated experience managing and developing teams
Excellence in crossfunctional leadership and stakeholder management
Experience building and executing gotomarket strategies
MBA
Experience in streaming media entertainment or consumer electronics
Track record of driving significant business growth
Experience with global product launches
Strong understanding of retail and ecommerce dynamics
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168300/year in our lowest geographic market up to $278200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Exec
Employment Type
Full-Time
Department / Functional Area
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