Senior Industry Marketing Manager

We seek a visionary and resultsdriven Senior Industry Marketing Manager to spearhead our vertical marketing strategy. Reporting directly to the Global Director of Marketing within the Customer Marketing team this pivotal role will be at the heart of our industry marketing efforts. The industry marketing team empowers our clients with the data and insights they need to propel their businesses forward. Our mission is to redefine the future of marketing across leading sectors like Technology and Financial Services by delivering industryspecific actionable insights that set the gold standard for industry marketing excellence. 

This individual will be crucial to our global marketing team establishing LinkedIns reputation for key B2B and highconsideration B2C clients. They will build subject matter expertise across priority verticals and execute global 360degree marketing programs including conducting research creating content executing events developing sales enablement and managing social media initiatives.

The ideal candidate is a passionate and skilled marketer with a knack for building strong business relationships and leveraging opportunities across the organization. They are deeply invested in understanding marketers enabling them and helping them achieve their objectives. The key challenge in this role is effectively promoting LinkedIn in a highly competitive B2B marketing landscape.

This individual will be an invaluable partner to sales identifying new ways to deliver customer value and expanding into new buying groups. They will collaborate extensively with other teams such as the International Integrated Growth Agency and Content marketing teams along with crossfunctional partners such as Finance Business and Sales Operations and Customer Science. They will deliver programs that resonate with our customers and drive consideration and media investments on our platform. 

Location: This role can be based in New York City Sunnyvale or San Francisco

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

Responsibilities:

• Manage key relationships with Regional Marketers Sales Integrated Marketing Product Marketing Insights and other stakeholders to support and effectively communicate our teams objectives and influence their teams work.
• Execute key marketing programs and campaigns in collaboration with Sales and other crossfunctional partners to deliver customer value and grow media investments on our platform. These gotomarket activities will include:
• Thought Leadership: Analyze industry and market trends research and internal resources to craft compelling stories that position LinkedIn as an industry thought leader and the marketing platform of choice. Deliver reports narratives blog posts and campaigns that provide insights for our clients to help them achieve their goals.
• Sales Enablement: Drive scalable communication and education for Sales on content research and marketing initiatives relevant to customers. Foster sales adoption and usage of marketing materials and campaigns.
• GoToMarkets: Develop own and demonstrate the creative of multichannel marketing GTMs including digital ads content creation research development events PR executive engagement case studies and more.
• Track and report marketing program performance regularly to identify efforts delivering the most customer value and driving business growth.
• Understand and articulate LinkedIns overall business objectives and its value proposition to the advertising community.

Qualifications :

Basic Qualifications:

• 8 years of experience in a B2B marketing role

Additional Information :

Preferred Qualifications:

• Demonstrated knowledge of B2B digital content and industry marketing
• Demonstrated ability to craft thought leadership industry insights and product messaging to engage target audiences.
• Proven experience developing integrated gotomarket (GTM) campaigns that utilize multiple tactics including social media paid media events webinars and digital marketing
• Ability to ideate create and manage both inperson and virtual events including developing event content recruiting and preparing speakers coordinating logistics managing budgets overseeing promotional efforts driving audience engagement and measuring event success through postevent analysis 
• Excellent stakeholder management and influencing capabilities especially within a matrixed organization
• Excellent written and verbal communication skills with the ability to present ideas updates and results to business partners on various levels
• Proven ability to collaborate with crossfunctional partners and align across multiple shared objectives
• Ability to operate in a fastpaced and demanding environment managing multiple projects simultaneously and prioritizing resources based on business impact
• Experience partnering with sales teams with a solid grasp of sales processes and operations.
• Ability to collaborate effectively with global teams across multiple time zones with a deep understanding and appreciation for cultural diversity and regional nuance
• Alignment with LinkedIns values and culture with a dedication to diversity inclusion belonging and equity

Suggested Skills:

• CustomerCentric Mindset
• Content Strategy & Development
• Campaign Planning &  
• Stakeholder Management 
• Sales Enablement 

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $121000 to $188000. Actual compensation packages are based on several factors unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement2020 .

Please reference the following information for more information:  and

  for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening apply for a position or participate in the interview process connect with us at and describe the specific accommodation requested for a disabilityrelated limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However nondisability related requests such as following up on an application will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by LinkedIn or (c) consistent with LinkedIns legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor LinkedIn follows the Pay Transparency and nondiscrimination provisions described at this link: https://lnkd/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: Work :

No