Manager Product Marketing

As the Manager of Product Marketing you will have the responsibility for the GotoMarket strategy driving continued growth and profitability within the Technical Goods business unit. (Gasoline and Diesel Systems Electronics and Steering Systems)

You will lead a team of product marketing professionals that work crossfunctionally with Regional Business Units Sales Marketing Communication Logistics Customer Service Business Development Legal and Finance & Controlling with a clear focus on achieving market share wins.

In more detail as the Manager of Product Marketing you will be responsible for:

Product Strategy:

• Conduct market and competitor assessments combining quantitative analysis and qualitative feedback.
• Represent market insights internally to Product Management focusing on usercentricity.
• Develop product positioning strategies to leverage Bosch brand and drive category growth.
• Create effective marketing support materials that communicate product value propositions.  Ensure that material supports sales in customer acquisition.
• Ensure that all gotomarket teams have access to compelling and uptodate sales collateral.
• Design and implement partnership programs to enhance sales efforts.

Sales Growth:

• Define longterm profitable growth plans and strategies.   Analyze market for growth potential identifying new market requirements opportunities and risks.
• Support customer acquisition projects in collaboration with the sales team.
• Create marketing communication activities to support broad market penetration across various channels to reach workshops.
• Collaborate closely with Sales Business Unit and Controlling teams on business planning and forecasts.  Develop counter measures to keep business plans on track.

Margin Management:

• Develop price positioning strategies to maximize profitability while remaining competitive.
• Monitor and steer EBIT results triggering countermeasures as needed.
• Ensure effective control of marketing budgets and take corrective actions to meet financial objectives.

Additional Responsibilities:

• Coach lead and develop team members providing feedback on marketing strategies and leadership behaviors.
• Motivate the team to continuously challenge the status quo and improve processes.

Qualifications :

Education

• Bachelors Degree with proven strong business and marketing background
• Master/Graduate Degree in Business or Marketing is a plus

Work Experience

• 5 years of leadership experience preferably in the Automotive Aftermarket leading & inspiring highperformance teams
• Well developed product management and product marketing experience
• Experience in P&L and Margin management
• Experience on Price Management
• Proven strategy development and strategy implementation

Strong entrepreneurial Mindset

• Target and profit orientation
• Demonstrating initiative
• Willingness to take calculated risks
• Able to adapt to new situations
• Strategic/visionary thinking
• Market and customer focus
• Well developed financial acumen is a must
• Excellent analytical skills

Strong personality and Leadership

• Ability to inspire and motivate a team creating an inclusive high performance culture
• Radiating optimism and energy
• Ambition to lead
• Ability to accept challenges outside the standard job scope
• Strong interpersonal skills
• Intuition for talents

High level of social competence

• Being a crossfunctional team player driving projects and results
• Sharing knowledge openly
• Strong leadership skills based on the We Lead Bosch principles including Diversity Equity and Inclusion
• Good negotiation skills
• Excellent communication and presentation skills for both small and large audiences as well as executive level proven ability to influence and secure organizational buyin.

Others

• Ability to effectively handle numerous complex decisions simultaneously across multiple teams and cultures
• Track record as a trusted advisor and business partner driving business insights actions and accountability with a customer/user first attitude
• Proficient knowledge of standard software (especially MS Excel MS PowerPoint) SAP knowledge

Additional Information :

 By choice we are committed to a diverse workforceEOE/Protected Veteran/Disabled.

The U.S. base salary range for this fulltime position is $125000 $160000. Within the range individual pay is determined based on several factors including but not limited to work experience and job knowledge complexity of the role job location etc.

In addition to your base salary Bosch offers a comprehensive benefits package that includes health dental and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting:  Pay ranges included in the postings generally reflect base salary; certain positions may include bonus commission or additional benefits.

U.S. work authorized individuals only. Future sponsorship for work authorization not available.

All your information will be kept confidential according to EEO guidelines.