Social Media and Communications Manager
Social Media and Communications Manager
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Job Description
Social Media and Communications Manager
Are you a talented social media and communications professional looking to plan develop and write marketing content for social platforms Are you passionate about developing a company image in a cohesive way to achieve marketing goals Are you experienced in the latest digital technologies and social media trends Asmodee is looking for someone who is motivated to guide our social marketing strategy by using tools and analytics to evaluate social media content and engage with our fans. Serious candidates please see below for information on how to apply!
The Company
Asmodee is part of the Asmodee Group a global corporation headquartered in France and a worldwide leader in the creation manufacturing and distribution of games tell immersive stories that inspire people to push the boundaries of their imagination and include top tier titles such as CATAN Ticket to Ride and Spot It among global success has come from our publishing studios and distribution networks where we transform highpotential stories into iconic consumer believes in the power of ideas leads with equality and universality and strives to empower employees in our overarching effort to consistently create great games and tell amazing base our success on our three core values both internally and in the wider market; honesty integrity and fairness drives everything we do.
Job Overview:
The Social Media and Communications Manager develops and implements social marketing strategies advertising campaigns and regular B2C communications. They work closely with the marketing and product managers to build strong marketing plans and manage PR activity. They run digital advertising campaigns and build our audiences while continuously improving our return on investment.
Primary Responsibilities:
- Develop and maintain a comprehensive social media calendar for Asmodee USA Distribution ensuring the calendar aligns with both the overall social marketing strategy and product release and trade activity.
- Create and manage digital advertising campaigns to support marketing initiatives.
- Detail specific goals for return on investment for each advertising campaign (acquisition cost conversion rates ACOS).
- Adjust advertising mix based on results.
- Create synergies between campaigns and audiences.
- Conveys in a clear manner the digital marketing plans to all stakeholders (sales studios marketing managers). Receives feedback and adapts plans according to needs. Reports return on investment for each campaign.
- Coordinate with graphics the creation of assets needed.
- Develop reporting standards and metrics to communicate performance including but not limited to conversions ROI acquisition costs market share.
- Create a new engaging Asmodee voice and tone for our social channels while ensuring a consistent look and feel.
- Publish and manage regular social posts making sure posts are on message on strategy and have secured all necessary approvals.
- Monitor listen and respond to users (as appropriate) creating twoway communication and engagement with our fans.
- Identify communicate and document objectives and success metrics for social channels (engagement views online conversations tone) as defined by either the social marketing strategy or individual campaigns.
- Present our games at shows to media. Be at ease when filmed.
- Lead requests for video content creation from our internal studio.
- Stay updated on social media trends and adapt plans accordingly.
- Works with external partners (PR reviewers influencers digital media vendors) to define plans and follow with attention to metrics.
- Write press releases for Distribution or any Studios who need assistance with their communication.
- Update traditional and nontraditional board gaming publication and influencer contact database. Build relationships and partnerships with them to place Asmodee published or distributed games in their publications or content.
- Manage the flow of review games to board gaming and other media.
- Monitor performance and reach of industry reviewers.
- Travel to consumer and trade shows in the US.
- Ensure Distribution teams goals are met through effective teamwork.
- Understand and implement Asmodees values in daily work.
Education/Experience:
- Minimum of Bachelors degree or related experience.
- Minimum of eight 8 years marketing experience.
- Proven experience of highly impactful advertising campaigns.
- Knowledge of current SEO and PPC principles strategies and tactics.
- Experience in the hobby game market a plus.
Skills/Abilities/Competencies:
- Must have strong skills in planning developing and writing marketing content for social media channels.
- Proficient understanding of how all social platforms work.
- Experience with tools and analytics related to scheduling publishing monitoring and evaluating content in social media and consumerfacing campaigns.
- Strong understanding of website metrics data analysis and reporting tools.
- Ability to manage multiple simultaneous projects with different deadlines.
- Excellent written and verbal communication skills.
- Strong attention to detail and organization skills.
- Must be trustworthy with highly confidential material.
How to Apply:
Serious candidates should email the following to Colleen McGough (HR Coordinator) at : a Letter of Interest explaining why the candidate wants this new and different position with Asmodee including examples of past performance or achievement in the role (or similar role) as well as a description of the candidates skills and values as demonstrated through his or her job experience; a resume; and 3 references.
Asmodee is an equal opportunity employer. We strive for and celebrate a diverse team in our effort to carry out our company values of honesty integrity and fairness.
Required Experience:
Manager
Employment Type
Full-Time
