Digital Marketing Executive

Perks: Self development training

Direct reporting to COO

Comprehensive benefits package

Opportunities for professional growth and development.

Friendly and growth oriented professional culture

Key Responsibilities Area :

Social Media Management:

• Create schedule and monitor engaging content across various social media platforms including Facebook Twitter Instagram LinkedIn etc.
• Monitor social media trends respond to comments and engage with the online community to build a strong brand presence.

Content Creation:

• Develop and curate highquality and relevant content including blog posts articles infographics videos and more to engage the target audience and attract potential customers.

Email Marketing:

• Plan execute and optimize email marketing campaigns to nurture leads and retain existing customers.
• Monitor email performance metrics analyze results and make datadriven improvements.

Search Engine Optimization (SEO):

• Assist in developing and implementing SEO strategies to improve organic search rankings increase website traffic and drive conversions.
• Conduct keyword research and monitor website analytics.

PayPerClick (PPC) Advertising:

• Manage PPC campaigns on platforms such as Google Ads and/or social media ads.
• Optimize ad performance budget allocation and bidding strategies to achieve marketing objectives.

Analytics and Reporting:

• Utilize various analytics tools to track and analyze the performance of digital marketing initiatives.
• Prepare regular reports present key findings to the team and suggest improvements based on data insights.

Website Management:

• Collaborate with the web development team to update and maintain the company website.
• Ensure content accuracy mobile responsiveness and userfriendly navigation.

Online Partnerships and Collaborations:

• Identify potential partnerships influencers or affiliates to enhance brand exposure and reach a wider audience.

A/B Testing:

• Conduct A/B tests on different marketing elements such as ad copy landing pages and email subject lines to optimize campaign performance.

Stay Updated on Industry Trends:

• Keep abreast of the latest trends tools and technologies in the digital marketing landscape and share insights with the team to enhance overall marketing strategies.

Requirements:

• Bachelors degree in Marketing Communications or a related field.

• At least 1 year of experience in digital marketing or a related role.

• Proficiency :
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• Strong understanding of various digital marketing channels and their respective strategies.
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• Social media management content creation email marketing SEO and PPC advertising.

• Skills: Familiarity with digital marketing analytics tools such as Google Analytics.

• Communication Skills: Excellent written and verbal communication skills.

• Creativity: Creative thinking and the ability to generate innovative marketing ideas.

• Attention to Detail: Detailoriented with the ability to manage multiple projects simultaneously.

• Adaptability: The digital marketing landscape is constantly evolving so the ability to adapt to new technologies and trends is crucial for success in this role.

• Time Management: The ability to manage time effectively and prioritize tasks is important for meeting deadlines and achieving marketing goals.

• Analytical mindset with the ability to interpret data and make datadriven decisions.

• Team player with strong interpersonal skills.

**If interested please share your resume on or contact us at