Senior Digital Campaigns Specialist
Senior Digital Campaigns Specialist
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1 Vacancy
Job Description
Join Axon and be a Force for Good.
At Axon were on a mission to Protect Life. Were explorers pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products we work better together. We connect with candor and care seeking out diverse perspectives from our customers communities and each other.
Life at Axon is fastpaced challenging and meaningful. Here youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
Our Digital Marketing team plays a crucial role in connecting our audience with our transformative solutions. We are looking for a highly motivated and detailoriented Senior Digital Campaigns Specialist to lead our searchbased advertising and SEO initiatives. As the Senior Digital Campaigns Specialist you will own and execute Axons searchbased digital marketing strategy ensuring our paid and organic search efforts drive quality traffic leads and conversions. You will work crossfunctionally with campaign managers content teams and analytics stakeholders to optimize campaign performance improve search rankings and deliver measurable impact.
What Youll Do
Location: Scottsdale OR Denver/Boulder OR San Francisco OR Seattle OR Atlanta
Reports to: Manager Digital Campaigns
Direct reports: None
- Develop launch and optimize PPC campaigns in search engine ad platforms ensuring alignment with broader marketing initiatives.
- Conduct ongoing keyword research to identify opportunities for campaign improvement and expansion.
- Monitor and analyze paid search performance metrics making datadriven adjustments to maximize ROI. Adjust bids in real time based on pacing and campaign performance.
- Lead SEO strategy working closely with content and web teams to enhance site performance and advise on highimpact content types topics and keywords to improve search rankings.
- Run comprehensive SEO site audits across technical content and offsite factors to ensure alignment with best practices including content optimization metadata improvements and linkbuilding efforts.
- Track measure and report on campaign performance distilling insights into clear strategies testing opportunities and growth recommendations to key stakeholders.
- Stay up to date with industry trends algorithm updates and emerging digital marketing technologies to continuously refine strategies.
- Ensure alignment between paid and organic search strategies to drive cohesive performance across channels.
What You Bring
- 5 years of experience in B2B digital marketing managing PPC campaigns and SEO initiatives.
- Deep understanding of search engine marketing (SEM) search engine optimization (SEO) and keyword strategy.
- Advanced experience with Google Ads Microsoft Ads Bing Ads and SEO tools such as SEMrush Ahrefs or Moz.
- Familiarity with popular Content Management Systems amd Marketing Automation platforms.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proactive curious solutionoriented and highly collaborative mindset.
- Strong copywriting skills with experience crafting highperforming conversion focused ad and website copy.
- Excellent attention to detail and ability to manage multiple campaigns simultaneously.
Join us at Axon and be part of a team that is making a real impact. If youre passionate about search marketing and eager to drive measurable results wed love to hear from you!
Benefits that Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical Dental Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Dont meet every single requirement Thats ok. At Axon we Aim Far. We think big with a longterm view because we want to reinvent the world to be a safer better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If youre excited about this role and our mission to Protect Life but your experience doesnt align perfectly with every qualification listed here we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as nor should it be construed as exhaustive of all duties responsibilities skills efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axons mission is to Protect Life and is committed to the wellbeing and safety of its employees as well as Axons impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental health and safety regulations policies and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice advances equity values diversity and fosters inclusion. Were committed to hiring the best talent regardless of race creed color ancestry religion sex (including pregnancy) national origin sexual orientation age citizenship status marital status disability gender identity genetic information veteran status or any other characteristic protected by applicable laws regulations and ordinances and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process please email. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Required Experience:
Senior IC
Employment Type
Full Time
