Campaign Performance Manager
Campaign Performance Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Your role as Campaign Performance Manager
In line with an 18month campaign calendar provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews
Consolidate and analyse data from various channels (digital social email customer and traditional media) and evaluate individual campaign performance across brands / formats capture performance vs brief business case market etc.
Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs (alignment between Marketing strategy map and front line performance)
Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and specifically improving brand health ROI conversion rates and customer engagement
Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance. Benchmark divisional performance against brands / other divisions sharing best practices and learnings across the group
Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial customer and marketing performance data
What youll bring
Previous Data analysis and insight experience
Ability to distil complex performance data into clear actionable insights and recommendations
Ability to consolidate large volumes of data into succinct stories
Experience using Excel to an advanced level previous experience using Google Analytics and Power BI would be advantageous.
#LIAP1
Additional Information :
Were all about rewarding our teams hard work thats why
Youll receive a competitive salary pension contribution as well as:
- The chance to further your career across our wellknown brands as one of the industrys top apprenticeship providers we can provide training and development at each level of your career.
- Discount of 33 for you and 15 for your loved ones on all of our brands so you enjoy your favourite food and drink at a discount.
- Free employee assistance program mental health wellbeing financial and legal support because you matter!
- Discount of 50 for you and 25 for your loved ones at our Greene King Inns and hotels. so you can enjoy a weekend away without breaking the bank.
- Refer a friend who do you know who could be interested in a new role When they are placed you could earn 1500 for referring them!
- Wagestream access your wage before payday for when life happens.
- Retail discounts Receive up to 30 off at Superdrug exclusive discounts with three mobile along with many more
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
