SEM Lead

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG utilizes business strategy and transformation creative media and insightsas well as its proprietary marketing intelligence platform Allito deliver cuttingedge digital solutions and innovative media strategies. Our team comprises over 900 employees globally and our work for ambitious brands like Apple Best Western Hotels & Resorts CKE Restaurants Experian Intuit Kohler Nike Sephora Therabody and Whole Foods spans 85 countries.

Who You Will Be Working With

At PMG our Paid Search Marketing (SEM) team is a group of forwardthinking problem solvers who thrive on crafting impactful campaigns that deliver measurable results. We work at the intersection of creativity data and strategy helping our clients connect with their audiences in meaningful ways.

Collaboration is at the core of how we work. Our SEM team partners closely with media creative and analytics groups to uncover fresh opportunities and drive innovation. Were committed to fostering an environment where every team member can grow professionally contribute their ideas and feel empowered to make a difference.

As an SEM Lead youll play a pivotal role in shaping search marketing strategies guiding your team and building strong relationships with our clients. If youre excited to lead and inspire while staying at the forefront of search innovation wed love to hear from you.

What You Will Do

• Monitor and optimize search campaign performance ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes.
• Lead the implementation of paid search strategies translating campaign activities into actionable business impacts for clients.
• Create detailed client reports tracking key metrics revenue and paid search initiatives while providing actionable insights to improve performance.
• Analyze paid search data turning insights into strategic recommendations that drive measurable results for clients.
• Manage relationships with search partners ensuring strong collaboration and alignment on key initiatives.
• Plan and allocate monthly paid search budgets ensuring efficient use of resources to achieve campaign goals.
• Collaborate across channels aligning paid search strategies with broader marketing initiatives including PR social and programmatic efforts.
• Drive adoption of PMGs proprietary platform Alli working crossfunctionally with internal teams to optimize its integration into paid search programs.
• Stay informed on SEM trends and changes sharing insights with the team and integrating innovations into strategies.
• Lead a testandlearn approach driving continuous improvement in paid search strategies through experimentation and analysis.
• Mentor and train team members sharing best practices and technical expertise while fostering their professional growth.

What You Will Bring

• 4 years of experience in paid search with a bachelors degree or equivalent experience.
• Advanced expertise in managing paid search campaigns on platforms like Google Ads and Microsoft Ads delivering measurable results for clients.
• Proficiency in data analysis budget management and reporting to optimize performance and ensure efficient use of resources.
• Experience with testing frameworks including A/B testing and creative experimentation to drive campaign improvements.
• Strong skills in implementing advanced strategies such as keyword expansion audience segmentation and bidding optimizations.
• Proficiency in tools like Microsoft Excel and Google Analytics to deliver actionable insights and detailed performance reports.
• Excellent communication and collaboration skills ensuring alignment with internal teams and external partners on key initiatives.
• A proactive approach to integrating paid search strategies with broader marketing efforts driving consistency and impact across channels.
• A commitment to curiosity and adaptability as a Continual Learner staying at the forefront of media innovation while prioritizing client success with a CustomerFocused mindset that seeks opportunities to deliver meaningful value.
• A dedication to PeopleFocused leadership fostering collaboration innovation and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plans: Plan for your future with our competitive 401(k) matching program.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Pet Insurance: Protect your pets health and your finances.
• Lifestyle Spending Accounts: Enjoy 100 companyfunded accounts to promote healthy habits and wellbeing.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 giveback hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.