Global Brand Lead - RSV
Global Brand Lead - RSV
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Job Description
The Role:
The Global Brand Lead for RSV Vaccines will drive Modernas efforts to redefine prevention in the RSV landscape leading the global commercialization strategy for a portfolio poised to address critical unmet needs in respiratory health. This highimpact role will drive alignment across global and regional markets ensuring bestinclass launches innovative lifecycle management and enduring market leadership. Partnering with crossfunctional teams the Global Brand Lead will shape the global positioning messaging and gotomarket strategies to resonate with diverse priority populations including the elderly maternal and infant segments. Leading a lean highperforming team this role combines strategic vision with handson to establish Moderna as a leader in respiratory health and deliver transformative outcomes in a highly dynamic competitive market.
Heres What Youll Do:
Global Commercialization Strategy:
Develop and lead the global commercialization strategy for Modernas RSV vaccine portfolio ensuring alignment with Modernas vision priorities and market opportunities.
Drive strategic alignment across priority global markets including the U.S. Europe and key emerging regions.
Serve as the single point of accountability for launch readiness in key markets and provide launch support for top 10 markets as needed
Market Collaboration and Launch Leadership:
Partner with key global markets to cocreate launch and commercialization strategies through regular strategy reviews tailored resource development and knowledgesharing forums ensuring successful in both prelaunch and postlaunch phases.
Lead the development and delivery of global tools campaigns and resources such as best practice playbooks and modular content to empower local market success while maintaining consistency with global strategies.
Lead and provide direct launch support to key markets during critical phases to ensure readiness and adaptability.
Positioning and Messaging
Lead the development of global product positioning messaging platforms and core HCP and patientfacing materials for Modernas RSV vaccines.
Collaborate with regional and local teams to cocreate impactful and tailored campaigns that reflect market needs and insights.
Team Leadership and Talent Development:
Build lead and inspire a highperforming global brand team ensuring the team has the capabilities and mindset to drive success.
Foster a collaborative and agile culture empowering team members to excel in a dynamic and fastpaced environment.
CrossFunctional Collaboration:
Partner closely with Clinical Development Medical Affairs Market Access/HEOR CMC and RWE teams to align on program strategies and key deliverables.
Serve as Commercial Lead on product development team ensuring key commercial input is provided at all stages of the development process to optimize commercial competitiveness
Ensure effective input and collaboration with local and regional commercial teams to address marketspecific opportunities and challenges.
Lifecycle Management and Innovation:
Shape and drive lifecycle management strategies to maximize the longterm value of the RSV vaccine portfolio including addressing agespecific needs (e.g. elderly maternal infant).
Identify opportunities for innovation including market expansion seasonal demand management and competitive differentiation.
Performance Monitoring and Strategic Insights:
Leverage advanced analytics and market research to monitor market performance and inform adjustments to global and regional strategies.
Ensure robust feedback loops between global and local markets to address evolving dynamics and unmet patient and stakeholder needs.
Heres What Youll Need:
Minimum Requirements:
Advanced degree (MBA PharmD or MD) required.
At least 12 years of progressive experience in biopharmaceutical marketing commercialization or related roles with significant experience in product launch and lifecycle management.
Proven leadership experience including managing highperforming teams and delivering results in a global matrixed environment.
Strong expertise in developing global commercialization strategies positioning and patient campaigns.
Demonstrated ability to partner with regional and local teams to align global strategies and drive .
Heres What Youll Bring to the Table:
Preferred Qualifications:
Experience in vaccines with a strong preference for respiratory or RSVspecific products.
Strong crossfunctional collaboration skills particularly with Clinical Medical Affairs Market Access and Regulatory teams.
Experience working across diverse cultural and regulatory environments
Demonstrated ability to thrive in fastpaced innovative environments with a mindset focused on continuous learning and adaptability.
Proven ability to manage and influence senior stakeholders across geographies and functions.
Excellent strategic thinking analytical and project management skills with a datadriven approach to decisionmaking.
Experience in managing global complexity and prioritizing in fastpaced innovative environments.
Experience leveraging digital tools and platforms to enhance commercialization strategies.
At Moderna we believe that when you feel your best you can do your best work. Thats why our US benefits and global wellbeing resources are designed to support youat work at home and everywhere in between.
- Bestinclass healthcare coverage plus a suite of voluntary benefit programs to support your unique needs
- A holistic approach to wellbeing with access to fitness mindfulness and mental health support
- Lifestyle Spending Accounts to personalize your wellbeing journey
- Family planning and adoption benefits
- Generous paid time off including vacation volunteer days sabbatical global recharge days and a discretionary yearend shutdown
- Savings and investment opportunities
- Locationspecific perks and extras
About Moderna
Since our founding in 2010 we have aspired to build the leading mRNA technology platform the infrastructure to reimagine how medicines are created and delivered and a worldclass team. We believe in giving our people a platform to change medicine and an opportunity to change the world.
By living our mission values and mindsets every day our people are the driving force behind our scientific progress and our culture. Together we are creating a culture of belonging and building an organization that cares deeply for our patients our employees the environment and our communities.
We are proud to have been recognized as a Science Magazine Top Biopharma Employer a Fast Company Best Workplace for Innovators and a Great Place to Work in the U.S.
As we build our company we have always believed an inperson culture is critical to our success. Moderna champions the significant benefits of inoffice collaboration by embracing a 70/30 work model. This 70 inoffice structure helps to foster a culture rich in innovation teamwork and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn contribute and make a meaningful impact.
If you want to make a difference and join a team that is changing the future of medicine we invite you to visit modernatx/careers to learn more about our current opportunities.
Moderna is a smokefree alcoholfree and drugfree work environment.
Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day please apply!
Moderna is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a persons race color sex gender identity or expression age religion national origin ancestry or citizenship ethnicity disability military or protected veteran status genetic information sexual orientation marital or familial status or any other personal characteristic protected under applicable law.
Moderna is an EVerify Employer in the United States. We consider qualified applicants regardless of criminal histories consistent with legal requirements.
Were focused on attracting retaining developing and advancing our employees. By cultivating a workplace that values diverse experiences backgrounds and ideas we create an environment where every employee can contribute their best.
Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should contact the Accommodations team at . (EEO Employer)
Required Experience:
Exec
Employment Type
Full-Time
