Archipelago Paid Advertising Growth Manager
Archipelago Paid Advertising Growth Manager
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Job Description
Who We Are:
Archipelago Companies a portfolio of highly successful consumer lifestyle brands is seeking a talented and passionate individual with an entrepreneurial mindset to join our team. Our brands including OluKai Kaenon Melin Roark are leaders in their respective markets offering highquality products and authentic marketing stories direct to consumers. At Archipelago Companies we pride ourselves on our commitment to integrity and we strive to create a culture of excellence in everything we do. If you are a driven and innovative individual with a passion for consumer brands we invite you to apply for our open position and become a part of our dynamic and growing team.
About The Role:
Archipelago Companies is actively seeking a highly motivated Paid Advertising Growth Manager to optimize our omnichannel paid advertising efforts across our Tradewind Services portfolio of brands (OluKai melin Roark Kaenon and Amble).
Reporting to the Vice President of Ecommerce the ideal candidate will collaborate with the ecommerce leaders of each brand to drive performance marketing strategies that align with business goals. This role will act as a strategic thought leader identifying growth and retention opportunities across all paid and performance marketing channels while ensuring bestinclass of campaigns.
They will be responsible for the daytoday management of all ad accounts ensuring seamless operations across all channels. Working crossfunctionally they will partner with marketing creative inventory digital technology and finance teams to develop and execute scalable strategies that drive revenue growth enhance customer acquisition and maximize return on ad spend (ROAS). Additionally this role will serve as the primary liaison with advertising platforms technology partners and thirdparty tools to maintain a competitive edge in the evolving paid media landscape.
The ideal candidate is highly motivated analytical and adept at working in a fastpaced dynamic environment delivering datadriven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fastgrowing omnichannel company.
Responsibilities include but are not limited to:
Paid Advertising Strategy & Campaign Management:
- Develop and execute multichannel paid media strategies across Meta Google TikTok Applovin Linear & Connected TV print catalog and emerging platforms.
- Oversee daily budget allocations campaign structure audience segmentation and testing programs to optimize performance and exceed growth targets.
- Evaluate and recommend new paid acquisition channels to diversify media mix and unlock additional growth opportunities.
- Maintain a fullfunnel marketing approach optimizing for both new customer acquisition and retention.
Data Analysis Attribution & Reporting:
- Lead daily weekly and monthly reporting on core KPIs such as customer acquisition cost (CAC) ad spend efficiency ROAS MER ACOS and conversion metrics.
- Provide strategic insights and recommendations to ecommerce managers based on data trends and campaign performance.
- Implement multitouch attribution modeling and media mix modeling to enhance decisionmaking and optimize budget allocation.
- Work with thirdparty analytics tools (Google Analytics Triple Whale Northbeam etc. to improve attribution accuracy.
- Analyze customer segments for opportunities to test both acquisition and retention strategies to lower CAC and maximize lifetime value.
Advanced Performance Optimization & Automation:
- Conduct A/B and multivariate testing on ad creatives messaging landing pages and audience segments to improve conversion rates.
- Implement audience segmentation strategies to target highvalue customer cohorts and maximize lifetime value (LTV).
- Optimize creative placements dynamic ad formats and storytelling strategies to improve engagement and performance.
- Utilize predictive modeling and lookalike audiences to scale highperforming customer segments.
- Leverage firstparty data through CRM CDP and serverside tracking for personalized targeting.
- Develop segmentation for acquisition vs. retention optimizing messaging and budget allocation accordingly.
CrossFunctional Collaboration & Inventory Management:
- Partner with inventory and demand forecasting teams to align media spend with product availability and sales objectives.
- Work closely with Ecommerce Managers and Merchandisers to develop demanddriving strategies for seasonal evergreen and new product launches.
- Identify opportunities for postclick optimization improving landing page performance and checkout flow.
Paid Digital Tech Stack Ownership & Signal Optimization:
- Oversee the digital advertising tech stack ensuring best practices in tracking pixel health and firstparty data collection.
- Implement Meta Conversion API (CAPI) Enhanced Match Quality (EMQ) serverside tracking and CDP integrations to improve data accuracy and targeting capabilities.
- Stay ahead of privacy regulations iOS updates and cookieless tracking developments to futureproof paid advertising efforts.
Creative Strategy & :
- Collaborate with brand creative and retention teams to develop highperforming ad creative tailored to platform best practices.
- Provide creative performance insights to inform future campaign development and optimize ad messaging and storytelling.
- Work with internal teams to ensure ontime asset delivery and against gotomarket schedules.
- Test and learn new approaches to creative advertising focusing on unlocking new audience reach potential.
- Work with the internal team structure to submit creative requests for all digital advertising deliverables for each campaign.
Other responsibilities as assigned.
Qualifications Skills Experience:
- Bachelors degree in Business Marketing or a related field
- 57 years of experience in performance marketing with a focus on DTC brands and eCommerce growth
- Proven daytoday expertise in Meta Google TikTok Ads
- Preferred experience with Snapchat Ads X Ads Linear and Connected TV Print Catalog Distribution OOH Influencer Marketing Applovin and programmatic display advertising
- Experience managing $5M annual ad budgets with a focus on efficiency and scale
- Strong understanding of data analytics attribution modeling and incrementality measurement
- Experience with advanced audience segmentation (i.e. high intent users repeat purchasers cart abandoners)
- Ability to interpret complex data and translate insights into actionable strategies
- Knowledge of customer retention strategies CRM marketing and fullfunnel marketing.
- Familiarity with performance analytics platforms (Google Analytics Triple Whale Northbeam Haus Measured etc..
- Strong communication skills with the ability to collaborate across crossfunctional teams
- Experience in omnichannel marketing including retail wholesale and directtoconsumer mediums
- Ability to work collaboratively with crossfunctional teams
- Ability to implement and learn new systems and processes quickly
- Adaptability in a fastpaced dynamic business environment
- Excellent communication and problemsolving skills
- Proficiency in Microsoft Excel Google Sheets and other data analysis tools
- Effective presentation of information and strong verbal & written communication skills
- Goaloriented with high standards of honesty ethics and personal accountability
- Awareness of market trends and consumer tastes
- Prefer knowledge of lifestyle/footwear market
Tools To Utilize:
- Paid Media & Ad Management Platforms (Meta Google and TikTok Ads Managers)
- Analytics & Attribution Tools (GA4 Northbeam Triple Whale Haus Measured Segment Amplitude Mixpanel etc.
- Audience Segmentation & Retargeting (Klaviyo Postscript Heap Analytics etc.
- First Party Signal ID Matching tools: (Black Crow Elevar Blotout Aimerce etc.
- Creative and Landing Page Analysis (Motion App Fermat Marpipe Unbounce Hot Jar Clarity etc.
Location & Office Structure: This is an inoffice hybrid position mandatory 4 days per week in office in Irvine CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.
Compensation: The salary range for this position is $80000 to $110000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.
Benefits and Perks:
- Complimentary chef prepared breakfast and lunch provided Monday Thursday
Generous product gift program and all brand discounts - Growth opportunities within the Archipelago family of brands: OluKai Kaenon Melin Roark
- Company bonus program
- 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
- Wellness program including but not limited to inoffice gym and group fitness classes
- Medical Dental Vision insurance in accordance with plan guidelines
- Company paid life insurance
- 401k with employer match in accordance with plan guidelines
- 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
- Paid beach and giveback days bi annual team building events and other in person celebrations
- Work with talented and great people who share a love of the ocean lifestyle
- OluKai is a Certified B Corporation with paid company service days
- Dog friendly office
Archipelago Companies values a diverse inclusive and entrepreneurial workforce and culture and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Required Experience:
Manager
Employment Type
Full-Time
