Director Marketing
Director Marketing
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Job Description
Who We Are
Invitation Homes is a fastpaced evolving publicly traded REIT that is pioneering a new industry with over 80000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1400 associates who come from all walks of life. We call different communities home but our shared values bind us together. Invitation Homes is a place where possibility lives.
Job Summary
The Marketing Director plays a pivotal role on the Resident Acquisition team reporting directly to the VP of Marketing. This strategic position involves spearheading and executing initiatives to elevate our customer acquisition efforts with a particular focus on strategic initiatives such as BuildtoRent (BTR) and third property management. We are seeking a dynamic and strategic marketing leader with deep expertise in digital marketing performancedriven acquisition strategies and a strong understanding of operational drivers to develop and execute comprehensive resident acquisition strategies. This individual will play a critical role in advancing corporate objectives optimizing marketing performance and ensuring leasing targets and occupancy goals are met. This role requires crossfunctional collaboration with teams across Investment Management Group (IMG) Operations Leasing and Property Management and Marketing. The ideal candidate has a proven track record of using digital channels data analytics and automation to drive lead generation optimize conversions and execute highimpact marketing campaigns to for growth.
What Youll Do
- Evaluate develop and implement strategic marketing plans tailored to new customer acquisition opportunities. Ensure alignment with our brand resonate with our target audience and continuous improvement in both processes and technologies within our marketing playbook.
- Lead and develop datadriven marketing strategies to drive resident acquisition for Communities leveraging paid media SEO SEM and marketing automation to optimize conversion rates.
- Maintain a comprehensive understanding of operational drivers within property management and utilize it to inform daytoday business insights and recommended actions that drive resident acquisition efforts. Serve as the primary resident acquisition liaison to operations and IMG teams.
- Develop and enhance cohesive leasing communication strategy across web text and AI ensuring consistent highimpact messaging that enhances engagement and drives conversion among prospective residents.
- Manage develop and mentor Marketing associate providing coaching guidance and professional development opportunities to foster a highperforming team culture.
- Maintain a profound understanding of prospect and resident behaviors market insights and operational dynamics to drive informed decisionmaking and support ongoing business growth.
- Lead and contribute to special strategic projects and programs.
Who Were Looking For
- Bachelors degree in marketing or related field with a proven track record of 10 years in marketing strategy and/or customer acquisition.
- Strategic thinker with strong project management skills attention to detail and ability to manage multiple projects at once.
- Track record of delivering results in a fastpaced environment.
- Significant experience in collaboration with internal teams ability to influence without authority.
- Leadership experience including team development.
- Expertise in leading integrated multichannel consumer marketing initiative.
Skills/Specialized Knowledge
- Strategic thinker skilled in developing solutions for creative challenges building relationships and influencing stakeholders.
- Creative thinker with a passion for driving innovative digital marketing strategies throughout the digital decision journey for prospects.
- Excellent communication skills both written and verbal with ability to influence without direct authority.
- Strong leadership and project management skills with the ability to meet deadlines in a crossfunctional environment.
- Excels with data analytics to inform insights measure performance and drive improvements and recommendations.
- Strong relationship builder and interpersonal skills exhibiting a collaborative teamplayer mindset.
- Creative thinker with a passion for driving innovation marketing plans throughout digital decision journey for prospects.
- Ability to thrive in fastpaced selfdirected entrepreneurial environment.
Why Invitation Homes
We stand for flexibility opportunity and a home that people can make their own. Its as true for our associates as it is for our residents. Just like we help our residents live freer we liberate our associates careers too. Our associates know that at Invitation Homes goals matter potential is unlocked and careers thrive. Invitation Homes isnt just a workplace it is a possibility place. Invitation Homes offers the below to each new associate:
- Competitive pay and an annual bonus program for all associates
- Generous paid time off plans including vacation accrual sick time volunteer time and standard and floating holidays
- 401k with matching company contributions
- Awesome work environment with casual dress
- Team events and gatherings
Salary Range
$98775.00 $171210.00Compensation and Benefits
To attract and retain top talent were pleased to offer competitive compensation and benefits including:
Annual bonus program
Health dental vision and life insurance
Longterm and shortterm disability insurance
Generous paid time off plans include vacation accrual sick time standard holidays and floating holidays
401(k) with company matching contributions
Awesome work environment with casual dress
Team events and gatherings (Pre and PostCovid)
Invitation Homes is an equal opportunity employer committed to fostering a diverse inclusive and innovative environment with the best associates. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity Veteran status or any other factor protected by applicable federal state or local law. If you have a disability or special need that requires accommodation please contact us at .
To all recruitment agencies: Invitation Homes does not accept agency resumes. Please do not forward resumes to Invitation Homes employees. Invitation Homes is not responsible for any fees related to unsolicited resumes.
#LIJA1Required Experience:
Director
Employment Type
Full-Time
