Sr Director Performance Analytics
Sr Director Performance Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
General Summary
At Elevate we serve the New Middle Class which is more than 100 million Americans that need access to better financial solutions such as borrowing establishing a line of credit or even finding a more useful credit card. However there is more to Elevate than lending as we also work tirelessly to provide innovative educational tools that empower people on their road to financial health. To help us raise the bar for the New Middle Class we are searching for passionate professionals who are interested in helping others.
We are in search of a Sr. Director of performance analytics within our marketing organization that will lead the development and of marketing and digital analytics strategy by building and managing a highperforming team. Collaborate with various teams to optimize digital experience and campaign strategies using datadriven insights. Oversee the analytics technology stack to ensure scalability and innovation. Implement rapid experimentation strategies utilizing A/B testing to continuously optimize marketing tactics and user experience and create selfserve reporting solutions and present insights to senior leadership to inform strategic decisionmaking.
Principal Duties and Responsibilities
- Produce regular updates on channel performance to executive leadership inclusive of throughput CAC and critical milestone metrics as required.
- Serve as principal guide for test and learn initiatives across media (Digital and traditional)
- Assist in the creation of proformas to use for budget forecasting and media performance management.
- Create data architecture that allows crossdepartmental visibility of sales performance working with COE and data teams to ensure confidence and accuracy
Experience and Education
- Strong knowledge of all facets of digital/performance marketing (SEO PPC Display Email Affiliates Social Content Marketing) with a minimum of 10 years of experience in the digital marketing field.
- Although every candidate will be stronger in some areas vs others it is important that you have held roles of increasing responsibility in multiple digital/performance areas you will manage. In other words you were in the digital trenches.
- Experience in the Financial Services / Ecommerce industries is a big plus
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Required Experience:
Director
Employment Type
Full-Time
