Marketing Communications Leader UK

Join us as a Marketing Communications Leader to drive impactful marketing communications programmes and digital initiatives that enhance global consistency efficiency and effectiveness. Working closely with various teams in AIGs UK franchise (including UK London and region markets Global Specialty and Talbot) and as needed with other International and global stakeholders and you will play a crucial role in aligning marketing and communications strategies to business goals.

Make your mark in Marketing & Communications

The Marketing & Communications team contributes to shaping AIGs corporate reputation global brand and valuation in the marketplace and supporting AIGs businesses to help strategically position them for continued growth and profitability. Our multidisciplinary team acts as an inhouse agency deploying highquality external and internal campaigns and events that inspire inform and engage our colleagues clients partners and other stakeholders.

How you will make an impact

The Marketing Communications Leader is an integral role as part of AIG UKs Marketing & Communications team responsible for leading and developing integrated marketing campaigns with a big focus on digital marketing. The role requires a resultsoriented strategic thinker and a team player with exceptional communication skills to elevate our brand presence in the UK and support business growth objectives.

Some of the key responsibilities include:

• Work closely with the UK Marketing leaders to develop and execute comprehensive marketing communication strategies to enhance brand/product awareness client and broker engagement and lead generation.
• Lead the creation of multichannel marketing campaigns aligned with AIGs objectives and business goals across the UK franchise (digital social media email events and traditional media) and work with key stakeholders on the of the plans.
• Identify relevant industry awards and coordinate the development of compelling submissions that present a cohesive story to showcase AIGs achievements and leadership.
• Ensure campaigns are datadriven and aligned with audience insights to maximize ROI.
• Drive digital transformation initiatives including website optimisation social media strategy and content marketing.
• Oversee analytics to continuously refine and improve digital marketing strategies.
• Oversee the integration of brand compliant messaging and visual identity for sponsored events and related campaigns.
• Establish brand consistency across all marketing communication channels.
• Oversee the creation of compelling content for marketing materials case studies and knowledge leadership pieces.
• Ensure content resonates with target audiences and adheres to brand guidelines.
• Partner with crossfunctional teams to deliver seamless activation of marketing communications initiatives.
• Manage relationships with creative media PR and digital agencies to ensure highquality deliverables and timely .

What youll need to succeed

• Business Marketing and/or Communications qualification.
• Significant experience in marketing communications preferably within financial services insurance or a B2B environment.
• Proven track record in developing and executing successful marketing campaigns across multiple channels with specialist skills in digital marketing including SEM social media strategy content creation and analytics.
• Outstanding verbal and written communication skills.
• Strong experience managing agencies and external partners to deliver bestinclass marketing initiatives.
• Track record of success in delivering high quality work in a fastpaced and dynamic environment with the ability to manage multiple campaigns simultaneously and adapt to changing priorities.
• Demonstrates sound judgement with the ability to instil trust and deliver desired results.
• Effectively works within a matrix structure with multicultural and geographically dispersed teams.

#LIAIG

At AIG we value inperson collaboration as a vital part of our culture which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG our people are our greatest asset. We know how important it is to protect and invest in whats most important to you. That is why we created our Total Rewards Program a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health wellbeing and financial securityas well as your professional developmentto bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the worlds most farreaching property casualty networks. It is an exciting time to join us across our operations we are thinking in new and innovative ways to deliver everbetter solutions to our customers. At AIG you can go further to support individuals businesses and communities helping them to manage risk respond to times of uncertainty and discover new potential. We invest in our largest asset our people through continuous learning and development in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of belonging

Were committed to creating a culture that truly respects and celebrates each others talents backgrounds cultures opinions and goals. We foster a culture of inclusion and belonging through inclusion learning cultural awareness activities and Employee Resource Groups (ERGs). With global chapters ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIGs greatest assets and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race color religion age gender gender expression national origin veteran status disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation please send an email to .