Vice President Business Data Strategy

This position will be supporting Experian Consumer Services (ECS) a passionate and innovative team with a mission to provide Financial Power to All by redefining the consumer experience related to credit access financial wellbeing and safety.

As Vice President of Business Data Strategy you will sit at the forefront of data media and consumer trends and work as part of and in collaboration with the leadership team to define implement and scale an overarching business data strategy in service of driving consumer value and increasing engagement and monetization. By aligning usercentric data innovation with scalable monetization strategies the Vice President of Business Data Strategy will help drive transformation and achieve our mission of providing Financial Power to All. This role will report to our Chief Business Officer and lead a specialized team of data experts responsible for shaping the vision and of our data strategy pioneering innovations that enhance user experiences delivering measurable outcomes for partners and fueling business growth.

What youll be doing:

Business Data Strategy:

• Define and execute our longterm data strategy to optimize data collection management and utilization. in service of driving greater consumer engagement and scaling new data monetization opportunities
  • Develop a near term and future vision of how data will impact the industry and our view of the role of data as an asset
  • Understand and articulate a strategy at the intersection of data and media specifically tied to how companies with digital storefronts are transforming to media companies in order to drive engagement and maximize revenue growth / margins
• Champion the implementation of tools and platforms to advance data architecture and harmonize data pipelines and platform infrastructure across consumer website / apps retail media and leadgeneration systems in collaboration with engineer team
• Partner with CRM Content and Product to explore novel ways to use firstparty data to build competitive advantage while ensuring ethical use and compliance standards
• Lead datadriven solutions initiatives: from ideation to solutions design and monetization / GTM in partnership with Product Marketing and Marketplace

Data Partnerships Innovation:

• Oversee data partnerships budget and acquisition strategy
  • Evaluate data signal needs and develop / execute partnership roadmap for 3rd party data assets and priority integrations
  • Develop build buy and partner strategy for the data acquisition
  • Build partnerships with external data providers research institutions and technology firms to expand our data capabilities
  • Partner with external media and technology partners and thought leaders to pilot advanced datadriven media solutions and expand our data capabilities
• Lead crossBU partnership engagements specific to data opportunities
• Work with Marketing / Media team to test / cocreate dataprojects with key media players
• Define and lead the data innovation roadmap in partnership with product and technology integrating new technologies such as artificial intelligence (AI) machine learning and predictive analytics to stay ahead of industry trends
• Build frameworks for datadriven experimentation and monetization encouraging a culture of innovation across the organization and accelerating time to market for new opportunities

Monetization & Business Growth:

• Lead efforts to expand our data monetization capabilities including predictive analytics audience segmentation and insightsdriven product enhancements.
• Work with Marketplace and Marketing on GTM approach with important B2B partners as we introduce new datadriven solutions to market
• Collaborate with the product marketing and sales teams to drive data collection and revenue growth through datainformed media strategies that engage users and optimize conversion rates
• Develop Data Ethics Standards in partnership with legal and compliance specific to the types of data we will monetize the partners we will monetize with and the use cases we will support.
• Support corporate strategy / development teams re: M&A investment and partnership opportunities

Consumer Insights and Actionable Analytics:

• Develop data capabilities / solutions for use in media (e.g. audience development and model creation specifically tied to campaign objectives)
• Work with product marketing and marketplace and analytics teams to develop dashboards for B2B customers that provide consumer category and merchant level insights
• Work with marketing to build frameworks for continuous testing and optimization of campaigns and media content improving ROI for advertisers and value for users.

CrossFunctional Collaboration:

• Partner with Product and Technology teams to ensure data strategies and considerations are deeply embedded into product roadmaps from ideation to .
  • Product Team: Collaborate on defining usercentric features and applications that use data insights for personalization and engagement. This includes working with product on UX design that is designed to maximize data collection.
  • Technology Team: Collaborate on developing scalable and secure data systems that support realtime analytics seamless integration and future growth.
• Be the bridge between business and technical teams ensuring alignment on priorities timelines and shared objectives.
• Be the main lead for data specific crossBU initiatives
• Establish clear ownership and shared accountability across teams ensuring data pipelines and products are developed cohesively to meet business objectives

Leadership and Organizational Impact:

• Cultivate an ecosystem where data is a shared asset unlocking synergies across product marketing technology and partner relationships.
• Define organizational model and team needed to execute on data strategies for business
• Lead and grow a multidisciplinary team of data strategists solutions / data architects data partnerships and data scientists and a culture of innovation collaboration and continuous learning.
• Serve as a member of ECS leadership team offering datadriven perspectives on strategic decisions and investments
• Act as a champion for datadriven innovation across the organization inspiring teams to think big and execute with precision
• Develop internal and external thought leadership and dataspecific education plans to upskill the organizations understanding of data strategy

Qualifications :

• 10 years of experience in data strategy personalization analytics or media with experience driving data monetization and consumer engagement
• Ideal candidate will have a background as a data strategist and leader within a leading agency and/or within a scaled consumer digital platform
• Deep expertise in firstparty data audience segmentation predictive analytics and AI/MLdriven insights to enhance business growth
• Strong understanding of data partnerships and acquisitions including evaluating and integrating thirdparty data assets
• Experience leading crossfunctional teams (data science engineering product marketing) to execute largescale data initiatives
• Knowledge of data privacy compliance (GDPR CCPA) and ethical data use ensuring responsible monetization strategies
• Experience developing and executing datadriven business strategies that align with revenue goals and industry trends
• Ability to collaborate effectively with technical teams (engineering data science product) to ensure data strategy without needing deep technical expertise
• Strong business acumen with experience in corporate strategy investment decisions and M&A related to data opportunities
• Exceptional leadership stakeholder management and communication skills with the ability to influence executive teams
• A track record of driving innovation by integrating emerging technologies and fostering a culture of datadriven decisionmaking

Additional Information :

Benefits/Perks

• Comprehensive executive level total rewards package including your health and insurance benefits accumulated wealth and equity unlimited vacation time wellness programs online discounts employee discounts pet insurance employee stock purchase programs and more.
• 401K with a 4 company match with immediate vesting.
• Flexible schedule ability to work remotely hybrid or inoffice.

Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our peoples agenda very seriously and focus on what matters: DEI work/life balance development authenticity engagement collaboration wellness reward & recognition volunteering... the list goes on. Experians peoplefirst approach is awardwinning: Great Place To Work in 24 countries FORTUNE Best Companies to Work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social media or our careers site to understand why.

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Yes

Employment Type :

Fulltime