The Social Media Specialist supports the agency by exhibiting the core values; Dedication Responsibility Integrity Vision and Excellence. This role will execute and manage the daytoday responsibilities of paid social media for multiple agency clients across many platforms. The Social Media Specialist will execute strategies and provide necessary analysis and insights for continuous optimizations.
DUTIES AND RESPONSIBILITIES:
Campaign Strategy and Planning
Support the development of paid social media strategies aligned with overall marketing objectives for assigned brands and / or campaigns
Collaborate with crossfunctional teams to integrate paid social campaigns into broader client initiatives
Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
& Optimization
Manage endtoend of paid social media campaigns across platforms such as Facebook Instagram Pinterest LinkedIn etc.
Optimize campaigns based on performance metrics adjusting targeting creative elements and budgets as needed.
Understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
Analytics & Reporting
Utilize analytics tools to track analyze and report on key performance metrics.
Generate regular insights on campaign performance providing actionable recommendations.
Requirements
Passion for paid social media
Knowledge of social media platforms and their capabilities.
Excellent communication and collaboration skills.
Knowledge across all major paid social media tools & platforms
Knowledge of media fundamentals including media math & audience development
Create flowcharts budget sheets and PowerPoint presentations
Establish a collaborative working relationship with the media & account teams
Perform monthly or asneeded reporting
Bachelors Degree in advertising/marketing or related field
Minimum of 23 years of mediabuying experience at an advertising agency
Detailoriented individual with excellent written and verbal skills
Thrives on working with others as a team but can also work autonomously
Ability to manage multiple projects simultaneously adapting easily to change
Clientfacing experience and presentation skills a plus
Benefits
We offer competitive healthcare dental and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.
Required Experience:
Unclear Seniority