Digital Marketing Director - Precision Marketing E-Commerce
Digital Marketing Director - Precision Marketing E-Commerce
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1 Vacancy
Job Description
About Weirs Furniture:
Serving the furniture needs of North Dallas families since 1948 Weirs Furniture specializes in providing premium furniture and home design services with a commitment to white glove service throughout the entire design decision and delivery process. We are proud of the multigenerational trust that we continue to build through our core values of integrity service expertise and always going above and beyond to delight our valued customers.
Job Summary:We are seeking a highly motivated and resultsdriven Digital Marketing Manager to lead our online marketing efforts and drive significant growth in our ecommerce channels. This pivotal role reports directly to the CEO and serves as the leader of the marketing department requiring a strategic vision and handson . The ideal candidate will possess deep expertise in precision marketing leveraging datadriven strategies to optimize campaigns and maximize ROI. You will be responsible for developing and executing comprehensive omnichannel digital marketing plans that enhance brand awareness drive customer acquisition and foster customer loyalty across all digitally initiated purchase pathways. This role demands a strategic thinker with a strong analytical mindset and a passion for staying ahead of the curve in the rapidly evolving digital landscape.
Key Responsibilities:
- Develop and Execute Digital Marketing Strategies: Formulate and implement comprehensive marketing strategies across varied channels including SEM paid social display advertising email marketing SEO and affiliate marketing with a focus on precision targeting.
- Precision Marketing & Audience Segmentation: Employ advanced data analytics and segmentation techniques to identify highvalue audiences and deliver personalized campaigns that boost conversions.
- Ecommerce Growth: Enhance the ecommerce channel by optimizing the customer journey improving conversion rates & increasing average order value.
- Campaign Management & Optimization: Oversee and refine digital marketing campaigns across multiple platforms ensuring efficient budget allocation and attainment of KPIs.
- Data Analysis & Reporting: Monitor analyze and report on campaign performance providing actionable insights for strategy optimization and ROI improvement. Leverage tools such as Google Analytics CRM platforms and marketing automation software.
- SEO & Content Marketing: Develop and execute SEO strategies to elevate organic search rankings and drive web traffic. Collaborate with content creators to produce engaging content.
- Email Marketing & CRM: Manage email campaigns with segmentation automation and personalization to nurture leads and enhance customer retention. Utilize CRM data for better engagement.
- Paid Social & Display Advertising: Design and manage paid social media and display advertising campaigns targeting specific audiences for optimal conversions.
- A/B Testing & Experimentation: Implement A/B testing and other experimental methods to continuously improve campaign outcomes and user experience.
- Budget Management: Efficiently manage the digital marketing budget to ensure optimal resource allocation and maximize ROI.
- Industry Trends: Keep abreast of the latest digital marketing trends technologies and best practices proactively identifying opportunities for innovation.
- CrossFunctional Collaboration: Work closely with product sales and customer service departments to ensure alignment and achieve business objectives.
Requirements:
- Bachelors degree in Marketing Business or related field.
- Minimum of 8 years experience in digital marketing with success in ecommerce and team leadership.
- Profound expertise in precision marketing audience segmentation and datadriven optimization.
- Proficiency with digital marketing tools and platforms such as Google Ads Google Analytics social media advertising email marketing software and CRM systems.
- Indepth understanding of SEO SEM paid social and display advertising.
- Excellent analytical and problemsolving abilities.
- Strong communication and interpersonal skills.
- Ability to work autonomously and collaboratively.
- Experience with A/B testing and conversion rate optimization.
- Familiarity with marketing automation platforms.
- Experience in durable goods is advantageous.
Benefits:
- Competitive salary.
- Health dental and vision insurance.
- Paid time off and holidays.
- Collaborative and supportive work environment.
How to Apply: Interested candidates should submit their resume and a cover letter outlining their qualifications and interest in the role to or apply online at www.weirsfurniture.
EOE
Closed Sundays
Required Experience:
Director
Employment Type
Full Time
