Director of Retention Marketing NAANZ
Director of Retention Marketing NAANZ
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$ 180000 - 200000
1 Vacancy
Job Description
Paulas Choice is Your Right Choice!
Paulas Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. Were looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry.
Paulas Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful Paulas Choice could be a wonderful fit for you.
*What we offer you:
- A robust benefits package including health vision dental retirement and more
- Flexible spending account Employee assistance program
- Fitness perks meditation app membership and more
- Product samples and discounts
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location for roles that are hybrid or fully onsite were in the heart of Seattles beautiful International District
- Did we mention were a dogfriendly office
*Please note these benefits are only available to fulltime Paulas Choice employees.
In addition to our core benefits outlined above heres some additional reasons you should consider a career at Paulas Choice:
- Were committed to innovation were constantly developing new and innovative products that are based on the latest scientific research.
- Were customer centric we believe that our customers deserve the best possible products and services.
- Were a diverse and inclusive workplace we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees unique perspectives and experiences make us a stronger company.
- Were passionate about making a difference we believe that beauty is more than just skin deep. Were committed to using our platform to share research education and skin positivity.
If youre looking for a career where you can make a real difference join Paulas Choice today! Were looking for talented and passionate individuals to help us change the world one face at a time.
How youll have an impact at Paulas Choice: The Director of Retention is responsible for driving growth and revenue for the Email/SMS/Auto Replenishment and our loyalty program for US Canada and Australia/New Zealand. This role is strategic executional and analytical. You will be empowered to drive new ways of providing value to our customers that are personalized and served at the most relevant time with the goal of building strong relationships with Paulas Choice customers.
As a Director of Retention Marketing a typical day might include a mix of the following:
- Create and manage monthly email/SMS calendar to ensure a diverse mix of content related to editorial education and promotional emails/SMS. Ensure calendar activations are aligned with daily sales goals.
- Create and manage daily weekly and monthly sales forecast. Responsible for hourly pacing reporting and sales contingency planning. Execute pivots in a timely manner to meet sales goals.
- Strategically develop growth plans related to the Email and SMS channel. Specifically lead generation tactics that drive email/SMS subscriber list and growth of our VIP segment.
- Oversee development and of customer segmentation strategy
- Develop and maintain sustainable revenue streams related to retention including email/SMS drips. Proactively and consistently optimize revenue streams to improve/maintain key KPIs.
- Responsible for actively reducing churn though various strategies related to unsubscribes at risk and lapsed customers.
- Accountable for and reports out on key retention rate KPIs related to customer purchase lifecycle (cohort analysis and tracking) RPE (revenue per email) open rates click through rates revenue loss per opt out.
- Other responsibilities as assigned by your manager
The Details:
- Location: Remote Open to U.S. based candidates
- Hours: Typical PST Business Hours with some INTL hours and some flexibility
- Physical requirements: Ability to handle both sitting and screen time for long periods of time
- Travel requirements: Up to 5 Domestic Travel.
What youll bring to the table:
- 7 years of retention (primarily email & 3 years text/sms marketing) marketing experience
- Managed annual revenue of at least $20M in retention
- Experienced in working with an email platform to create and deploy emails
- Strong analytical skill set to analyze campaign and customer segmentation performance and identify opportunities
- Strategic thinking and planning capability
- Strong presentation skills
- Ability to work with data analyst/scientist to test various audience segments
- Advanced understanding of email strategy and engagement metrics
- Strong background in analytics data A/B testing and customer segmentation
- Proven experience in attribution modeling and use of AI data to drive strategies
- Skilled at reporting KPI metrics via GA and ESPs
- Hands on experience managing a top revenue driving channel is a must
What can help you really stand out:
- 10 years of retention (primarily email marketing) marketing experience.
- Experience in managing a team
- Experience in understanding the strategy of retention as it relates to the full funnel
- Global experience
- Managing $30M in retention revenue
- Experience with Salesforce and/or Klavyio
Approximate Salary Range Based on Experience and Location:
$180000 $200000 USD/annually
#LITL1
Paulas Choice Skincare determines the pay for positions using local national and industryspecific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidates region/town/cost of living.
For new hires we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience skills education geographic location and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paulas Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race color gender identity religion sex age national origin disability veteran status sexual orientation genetic information or any other classification protected by Federal State or Local law.
We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences accepting others without bias and antiracism are reflexes not an initiative.
Please note:
At any time with or without notice Paulas Choice reserves the right to add/delete/change the positions requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process please contact us at . This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
We take your privacy seriously. For details please see our Privacy Notice.
Required Experience:
Director
Employment Type
Full Time
