Senior Demand Generation Manager Canada
Senior Demand Generation Manager Canada
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Job Description
Summary:
We are currently looking for a Senior Demand Generation Managerto join our Marketing Team in Vancouver Calgary or Toronto.
What your team does:
The Demand Generation team is a highimpact part of our Marketing team the primary driver of Clios revenue machine. We lead strategic campaigns and initiatives that attract engage and convert target segments in the legal industry. Although Clio is headquartered in Canada and is the worlds leading cloudbased legal software with over 150000 legal professions in 130 countries using Clio around the world were only scratching the surface in terms of our opportunity in the Canadian market. Youll play a critical role in helping scale our Canadian growth.
Our team is geographically distributed across Canada and the US which means we excel with async video and Slack communication to collaborate effectively. We value initiative excellence experimentation and care about results. Our work has an immediate and meaningful impact and we have bestin class technology large budgets and an outstanding team to support us.
Who you are:
You are an experienced Demand Generation marketer with a proven track record of strategizing implementing and executing datadriven marketing programs that achieve ambitious targets. You are known for your communication skills and work well with a tightknit friendly and highperforming team. You also have strong collaboration skills and are able to work crossfunctionally to execute programs. Youre known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. Youre also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.
What youll work on:
Develop Clios growth strategy for solo small and midsized law firms in Canada identifying marketing opportunities that can unlock exponential growth;
Launch and optimize demand campaigns that drive awareness and interest in Clio;
Analyze all aspects of Clios marketing funnel identify areas of improvement and implement strategies to capitalize on these opportunities;
Partner closely with the marketing sales and revenue operations teams to monitor metrics gather feedback and achieve results adjusting programs as needed to meet goals;
Work closely with Law Society partners in the legal industry to build strong relationships and collaborative marketing initiatives;
Plan and execute trade show and event strategies representing Clio at industry events across Canada;
Deeply understand the audiences in your segment and share insights across the team;
Maintain scalable endtoend programs designed with specific goals based on the business segment.
What you should have:
57 years of experience in a fastpaced demand generation focused marketing organization
Excellent analytical skills and experience measuring datadriven marketing programs
Proven events/tradeshow/field marketing experience and willingness to travel regularly across Canada
Ability to plan organize and execute multiple projects simultaneously while meeting deadlines
Strong communication presentation project management and writing skills
Comfort making decisions with imperfect information
Superior marketing skills across multiple paid and organic channels
A focus on driving leads and opportunities
Serious bonus points if you:
Experience in B2B SaaS
Legal industry knowledge and/or experience
Familiarity with Salesforce and Looker
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and highperforming culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with toptier health benefits dental and vision insurance
Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto and Dublin) to be in office minimum 2 days per week on our Anchor Days.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
In addition this role is eligible for variable pay that is based on company performance with actual payout amounts calculated and paid on a quarterly basis.
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higherperforming teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Learn more about our culture atclio/careers
Required Experience:
Manager
Employment Type
Full-Time
