Content Editor Health and Wellbeing

Content Editor (Health and Wellbeing)

Parttime 50 starting on a fixed term contract.

Remote based in Canada (French & English speaker)

About Greenpark

Greenpark is a global awardwinning performancedriven content leader and brand publishing agency.Our Purposeis to help brands create meaningful connections that impact peoples lives through performancedriven contentfor search and social. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and inhouse model.

We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.

About the role

We are looking for a dynamic parttime English/French bilingual Content Editor role at Greenpark based in Canada. This is a dedicated content role with the primary objective of maximising website traffic and brand awareness for an FMCG in Canada. This is a remote role located in Canada and managed from the USA and London.

A performance mindset and the ability to own a project endtoend are essential. This role will work closely with our search and performance team to support the content needs of a leading multibrand FMCG. Its an opportunity for the right person to make the role their own becoming an essential partner to the client with a deep understanding of their business products and audiences. A desire to collaborate with international teams along with strong skills in organisation workflow management and process are also key to success in this role.

What youll do:

• Contribute to an exciting alwayson content project focused on driving traffic and brand awareness for a large FMCG in Canada.
• Collaborate with our SEO performance team to identify opportunities to optimise rewrite and transcreate copy to drive web traffic.
• Audit existing content sites across the globe to identify material for transcreation and localisation for a Canadian audience in both English and French.
• Work closely with brand teams to align content with their priorities and manage the workflow of copy through revisions and signoff.
• Manage a content calendar and tracker to ensure output and project goals are being met.
• Audit existing web content to improve quality and performance.
• Optimise existing copy using briefs from the SEO team to boost performance in Canada.
• Localise content for a Canadian audience taking into account language grammar and cultural nuance.
• Transcreate English content into Canadian French and optimise it for search.
• Edit and proofread articles for clarity grammar and style ensuring consistency in tone and voice across all content.
• Factcheck and ensure all content meets editorial standards and aligns with brand tone of voice (TOV).

Requirements:

• Minimum 35 years of digital editing experience.
• Solid understanding of SEO and KPIs related to organic traffic success. Familiarity with Google Analytics Semrush and AdWords tools. Must have experience working closely with SEO teams.
• Ability to meet strict deadlines.
• Strong experience working with external clients and managing communication lines.
• Native English and French speaker and writer with experience in translation and transcreation from English to French.
• Strong subediting experience preferably with a focus on SEOoptimised copy.
• Experience working with brand teams and maintaining client contact.
• Inbound marketing expertise (content marketing and SEO).
• Preference for candidates with experience in the personal care and health and wellbeing sectors.
• Ability to work across channels including web and social.
• Strong project management and workflow experience.
• Ability to work independently or as part of a team.

About you:

• An entrepreneurial selfstarter who is excited about building major projects from the ground up.
• Handson and willing to engage in every stage of the content creation process.
• An inspiring mentor to your team.
• Comfortable working in a global company and liaising across different time zones.

Required Experience:

Senior IC