Director of Digital Marketing
Director of Digital Marketing
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Job Description
DIRECTOR OF DIGITAL MARKETING
ABOUT JANJI
We make highperformance apparel built to transport runners farther.
ABOUT THE OPPORTUNITY
Janji is seeking a strategic datadriven and brandfocused Director of Digital Marketing to lead our digital strategy and drive sustainable growth.
LOCATION
Candidates who are able to work from our Boston HQ 2x days per week are highly preferred over remote applicants.
IN THIS ROLE YOULL MAINLY BE RESPONSIBLE FOR
DIGITAL STRATEGY
- Develop and lead the implementation of a growth marketing strategy aligned with Janjis brand mission and business goals.
- Set overarching KPIs for digital objectives like traffic conversion AOV digital sales CAC and contribution margin.
- Identify areas of new investment to continually scale new customer acquisition (recent examples at Janji include podcast sponsorship and direct mail).
TEAM AND PEOPLE MANAGEMENT
- Manage a small team of direct reports and external agencies to execute growth strategy.
- Work crossfunctionally with the creative team briefing creative assets tracking performance and creating a continual feedback loop to improve advertising assets over time.
- Collaborate with the finance team to align digital strategy with the larger financial picture.
PERFORMANCE MARKETING
- Strategically allocate and manage budgets across paid channels to optimize return on investment and business impact.
- Manage and optimize paid media campaigns across platforms (Google Meta TikTok etc. to maximize efficiency and performance.
- Partner with agencies and internal teams to innovate test and scale new marketing tactics.
- Track measure and report digital analytics to the Janji team distilling actionable insights.
WEBSITE CONVERSION RATE OPTIMIZATION
- Develop a roadmap to optimize Janji for AOV and conversion rate growth.
- Partner with development team and external agencies to prioritize highimpact website features and updates to drive growth.
- Use heatmap user behavior and site analytics to identify areas of opportunity across the website.
WHO YOU ARE AND WHAT YOUVE DONE
- 5 years in growth marketing digital marketing or performance marketing with a proven track record of driving growth in a playercoach role.
- 23 years of team management including agency and/or freelance.
- Proven track record of scaling growth through multichannel marketing strategies in a DTC or ecommerce environment.
- Experience managing 6 figure paid media budgets.
- Experience building and managing paid media platforms such as Meta Ads Google Ads handson experience preferred not just managing an agency.
- Advanced understanding of direct response metrics with deep understanding of KPIs such as ROAS CAC LTV and more.
- Passionate about digital media staying on top of trends and the latest tech and platform developments.
PLUS EXTRA KUDOS IF YOUVE GOT
- A love for running and/or the outdoors
Required Experience:
Senior IC
Employment Type
Full-Time
