Lead Generation and Acquisition Nurture Manager
Lead Generation and Acquisition Nurture Manager
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Job Description
About Vanguard
More than 45 years ago John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently it was as bold as it was brilliant. To this day Vanguard Group still has no external shareholders. That means no share prices to protect and no profits to generate for outside owners.
Today Vanguard is one of the worlds largest investment management companies serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors financial advisers and superannuation members to achieve their longterm financial goals.
The Opportunity
The Lead Generation and Acquisition Nurture Manager will be responsible for driving the growth of our customer base across both Superannuation and Investments by developing and executing comprehensive lead generation strategies building a robust database of prospects and contacts and nurturing prospects through the acquisition funnel. You will work closely with the broader marketing teams sales and product teams to create and optimize campaigns that attract engage and convert potential customers ensuring a seamless and positive experience from first touchpoint to acquisition.
Key Responsibilities:
Develop and implement a comprehensive lead generation strategy to attract and engage potential customers across multiple channels including website social media email marketing webinars and events.
Build and maintain a robust database of highquality prospects and contacts by leveraging tools such as CRM systems marketing automation platforms and thirdparty data sources.
Identify and target key customer segments through datadriven insights and market research. Use segmentation strategies to categorise prospects and contacts to enhance personalization and campaign relevance.
Collaborate with content and creative teams to produce compelling and effective lead magnets landing pages and other marketing assets that drive lead capture.
Design and execute nurturing campaigns to move prospects through the acquisition funnel from initial awareness to decisionmaking and purchase.
Collaborate with the Marketing Automation team to implement marketing automation and CRM tools to deliver personalised and timely communications to leads based on their behavior engagement and stage in the customer journey.
Develop a lead scoring qualification criteria framework for both the D2C and B2B channels.
Continuously monitor and analyze campaign performance metrics including conversion rates cost per lead and CPAs. Conduct A/B testing and other experiments to optimize lead generation and nurturing tactics improving campaign effectiveness and ROI.
Provide regular reporting and insights to stakeholders highlighting key trends challenges and opportunities.
Stay current on industry trends best practices and emerging technologies to continually enhance lead generation and nurturing efforts.
Ensure compliance with data privacy regulations and best practices in database management.
Qualifications:
Bachelors degree in Marketing Business Communications or a related field.
8 years of experience in a lead generation demand generation or digital marketing role preferably in a B2C and B2B environment.
Proficiency in martech platforms (e.g. Salesforce) and analytics tools (e.g. Google Analytics).
Strong data analysis skills with the ability to interpret metrics and derive actionable insights.
Ability to develop innovative strategies to attract and nurture leads through the customer journey.
Excellent written and verbal communication skills with the ability to craft compelling messaging and work collaboratively across teams.
Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines
Inclusion Statement
Vanguards continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients crew (internally employees are referred to as crew) and communities is guided by one simple statement: Do the right thing.
We believe that a critical aspect of doing the right thing requires building diverse inclusive and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguards core purpose through our values.
When all crew members feel valued and included our ability to collaborate and innovate is amplified and we are united in delivering on Vanguards core purpose.
Our core purpose: To take a stand for all investors to treat them fairly and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling inperson learning collaboration and connection. We believe our missiondriven and highly collaborative culture is a critical enabler to support longterm client outcomes and enrich the employee experience.
Required Experience:
Manager
Employment Type
Full-Time
