Director Data Cloud Consulting
Director Data Cloud Consulting
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$ 150000 - 165000
1 Vacancy
Job Description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AIPowered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to www.zetaglobal.
Zeta is seeking an experienced Data Cloud Consultant to join our growing Data Cloud group in response to rapid client acquisition and the need for additional services support. This is a key role providing insight and guidance on paid media and CRM activation strategies based on Zetas proprietary data assets to Director and CLevel executives at clients across all verticals.
Our Data Cloud group takes an innovative approach to help marketers identify insights and size opportunities develop audiences/segments for targeting construct media mix plans partner with creative and messaging as well as test and measure the incremental impact of campaigns. The role will help develop and refine the gotomarket approach for Zetas business units as well as partner with client services and sales teams to pitch and scope prospect opportunities. In addition the Director Data Cloud Strategy will work closely work with internal stakeholders across operations product engineering and marketing teams to influence product roadmap as well as support the development of marketing and sales content.
The ideal candidate will bring a unique blend of project management analytical and marketing/media expertise together with the aptitude to think tactically and execute both as an independent contributor and part of a larger team. This role requires clientfacing skills and the ability to convey complex concepts in a concise easytounderstand manner across stakeholders at various levels and disciplines.
A day in the life
- Support new business and existing client meetings as SME representing Zetas Data Cloud
- Identifying opportunities and offering omnichannel strategic solutions to the client or prospect; focused on improving marketing outcomes rooted in data insight and driving the desired business objectives and customer behaviors
- Partner with internal stakeholders on marketing and PR support
- Partner with product teams to ensure platform capabilities support client requirements and future revenue opportunities
- Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives and drive omnichannel business impacts
- Support client presentations and deliverables; working with the account creative and operations teams
- Crossfunctional team leadership as necessary to ensure successful project engagements; including developing and evolving team processes and client deliverables
- Active participation in practice management including training for new resources as well as other Zeta business units
The Ideal candidate will have
- 10 years of experience in a solutionsoriented datadriven strategic role with a focus on client engagement and interaction
- A complete and comprehensive understanding of addressable/peoplebased marketing digital media and offline channels conversion optimization analytics and business intelligence and marketing technology. In addition this professional will exhibit superior client management consulting and solution development expertise.
- Proven success creating strategic plans by combining various creative/analytical skills with the ability to think tactically on the job
- A positive and confident demeanor and can effectively delegate in highpressure situations
Requirements:
- 10 years of datadriven strategy consulting planning or client leadership experience with a major brand agency or Martech vendor
- Marketing (Digital Integrated CRM etc. experience required; emphasis to knowledge and experience in media strategies across Paid Search Paid Social and Display
- Understanding of advanced analytics and modeling a plus
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $150000 $165000depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: https://zetaglobal/blog/alookintozetasergs/
ZETA IN THE NEWS!
Required Experience:
Director
Employment Type
Full Time
