Head of Branding and Marketing
Head of Branding and Marketing
Posted on :
11-04-2025
Employer Active
1 Vacancy
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Job Description
Job Title: Head of Branding and Marketing
Location: Hyd
Experience: 10 years
Company: EasyWebinar
Key Responsibility Areas (KRA) for Head of Branding and Marketing at EasyWebinar
1. Build and Scale the Marketing Team
- Objective: Establish and expand the marketing team to meet the delivery needs of marketing services offered to clients.
- Key Actions:
- Recruit train and mentor team members across various marketing functions including content social media and performance marketing.
- Ensure highquality standards in all marketing deliverables provided to clients.
- Create a collaborative and resultsdriven culture to ensure timely and effective service delivery.
2. Lead Global Brand and Growth Marketing Functions
- Objective: Build a humancentered brand story and maintain consistent messaging across all internal and external communication channels.
- Key Actions:
- Identify human insights to create a strong emotional connection between the brand and its audience.
- Develop and maintain brand messaging and positioning across all platforms (website social media emails etc..
- Ensure brand consistency in all communications and touchpoints across channels.
3. Social Media and Campaign Management
- Objective: Plan and execute social media campaigns to increase brand awareness and lead generation.
- Key Actions:
- Develop and implement multichannel social media campaigns to drive engagement and growth.
- Work with the performance marketing team to provide ad copies and creative assets.
- Analyze campaign performance and optimize efforts to achieve the lead generation quota.
- Broaden the understanding of the Ideal Customer Profile (ICP) to improve ad targeting.
4. Demand Generation and Revenue Support
- Objective: Support the demand generation and revenue goals through market research campaign planning and .
- Key Actions:
- Conduct targeted market research to refine audience segments and identify growth opportunities.
- Lead the development and of campaigns that drive user acquisition and customer engagement.
- Collaborate with the sales team to align marketing efforts with revenue goals.
5. Content Marketing and Automation
- Objective: Manage the content marketing calendar to drive consistent messaging and user acquisition.
- Key Actions:
- Oversee the creation of blogs podcasts newsletters and other content pieces to engage potential customers.
- Plan and develop podcast episodes that address key topics industry trends and customer pain points.
- Manage email campaigns including automation to nurture leads and drive conversions.
- Track and report on the success of content efforts in increasing user acquisition and engagement.
6. Affiliate Marketing and Corporate Event Support
- Objective: Support affiliate marketing initiatives and corporate event planning.
- Key Actions:
- Lead the creation of marketing assets for affiliate marketing including banners landing pages and email templates.
- Plan corporate events deciding which events to attend based on strategic value.
- Ensure all event materials including merchandise handouts and presentations are prepared and aligned with the brand.
7. Sales Campaigns Aligned with Regional Events
- Objective: Plan and execute sales campaigns to align with regional events for product and service launches.
- Key Actions:
- Identify key regional events or holidays that can serve as strategic opportunities for product or sales launches.
- Develop localized marketing strategies to increase relevance and impact for regional audiences.
- Coordinate with the sales and product teams to ensure smooth of these campaigns.
8. Performance Tracking and Reporting
- Objective: Maintain a dashboard to track marketing performance and ensure datadriven decisionmaking.
- Key Actions:
- Set up a comprehensive dashboard to monitor the performance of all marketing activities including lead generation campaign success and social media performance.
- Ensure regular reporting to track KPIs and metrics sharing insights with leadership and adjusting strategies as needed.
- Use data analytics to continually optimize marketing efforts for maximum ROI.
9. Build and Optimize Webinar Funnel for Customer Indoctrination
- Objective: Develop a robust webinar funnel to nurture customers and increase conversion rates.
- Key Actions:
- Design a webinar funnel that effectively indoctrinates customers by guiding them through their buyers journey.
- Create engaging webinar content that addresses customer pain points provides solutions and builds trust.
- Continuously optimize the webinar funnel based on performance data focusing on increasing conversion rates from leads to customers.
- Leverage webinars as a key tool to nurture leads and drive engagement throughout the sales process.
10. Consultation for Services Prospects
- Objective: Provide expert consultation to service prospects as part of the sales or onboarding process.
- Key Actions:
- Participate in calls with prospective clients offering insights and guidance on how EasyWebinars services can meet their marketing and business needs.
- Collaborate with the sales team to ensure prospects receive tailored advice to support decisionmaking.
11. Success Metrics for Branding and Marketing Efforts
- Objective: Measure and report the success and impact of all branding and marketing initiatives.
- Key Metrics:
- Website Traffic: Track growth in unique visitors and overall engagement on the EasyWebinar website.
- Social Media Campaign Impressions: Monitor impressions engagement and overall campaign success across platforms.
- Email Campaign Performance: Measure open rates clickthrough rates (CTR) and conversion rates for all email marketing efforts.
- Lead Generation: Track the number of leads generated through various channels including organic paid and referral sources.
- Conversion Rates: Monitor and improve conversion rates across marketing campaigns and webinar funnels.
Required Experience:
Director
Employment Type
Full Time
Key Skills
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