Content Marketing Strategist
Content Marketing Strategist
Posted on :
11-04-2025
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1 Vacancy
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Job Description
Job Description Summary
The Content Marketing Strategist will help set the content marketing strategy for the Strategic Marketing and Communications SMC department at Chapman University and will serve as the lead inhouse copywriter for marketingrelated print and digital content. The role will develop a unifying content marketing strategy in tandem with SMCs Director of Content Strategy leadership and marketing team and will create various types of content including ad and email campaign copy web copy blog articles videos print collateral and newsletters aimed at undergraduate and graduate recruitment to Chapman. The role will produce creative and engaging content for the full funnel of the admission process including top of the funnel advertising as well as leadnurture content (communication flows) both in print and digital. The role will also write creative contentarticles listicles todo lists infographics howto lists related to the Chapman experience aimed at prospective students. Additionally the role will participate in editing content for colleagues and partners and contribute to activities that include content strategy and calendar development; content creation and promotion; and other tasks that help SMC achieve its strategic communication objectives.
Responsibilities
Create content for university recruitment marketing campaigns Develop and help implement a unifying content marketing strategy in tandem with SMCs Director of Content Strategy and leadership and marketing teams. Write diverse marketing collateral including ads email copy social web copy stories print collateral video scripts and more using the Chapman brand voice and tone. Work with Creative Services team to ensure alignment between words and visuals. Research and information gathering. Work closely with admission subjectmatter experts to understand the timelines and needs of undergraduate and graduate recruitment to support the development of marketing and communication materials. Web content creation and utilizing SEO best practices. Content Strategy Participate in content planning including story development for university magazines homepage enewsletters special sections sponsored content and campaign deliverables. Review and understand SMCs key goals audiences and channels to ensure content aligns. Research and report on content marketing trends to help SMC keep current and produce marketingeffective content. Participate in the development of marketing campaigns plans and creative brainstorming to ensure the content needs align with the audience and goals. Other Projects as Assigned including but not limited to: Desktop publishing utilizing WordPress. Conduct developmental editing copy editing and proofreading tasks for team and partnergenerated content using AP and house styles. Project management utilizing WorkFront. Plan and coordinate photo and video shoots as directed.
Required Qualifications
Bachelors degree in journalism communications or English or equivalent combination of education and experience. Demonstrated experience in marketing content and search engine optimization SEO . Excellent storytelling skills with focus on marketing writing for digital. Solid editing and proofreading skills. At least 6 years of experience in writing communications public relations content creation or marketing. Willingness to learn and implement best practice for digital writing and SEO (with digital marketing team). Excellent communication and interpersonal skills with the ability to interact with diverse individuals and groups at all organizational levels. Highly organized and responsive to deadlines in a fastpaced environment. Have a continuous improvement mentality and proactive work style to make sure we are always optimizing our various web and communication experience. An understanding or willingness to learn marketing automation tools and tactics to help develop audience journeys and comm flows. Competence with common platforms (Outlook Google Drive Google docs Google Drive).
The Content Marketing Strategist will help set the content marketing strategy for the Strategic Marketing and Communications SMC department at Chapman University and will serve as the lead inhouse copywriter for marketingrelated print and digital content. The role will develop a unifying content marketing strategy in tandem with SMCs Director of Content Strategy leadership and marketing team and will create various types of content including ad and email campaign copy web copy blog articles videos print collateral and newsletters aimed at undergraduate and graduate recruitment to Chapman. The role will produce creative and engaging content for the full funnel of the admission process including top of the funnel advertising as well as leadnurture content (communication flows) both in print and digital. The role will also write creative contentarticles listicles todo lists infographics howto lists related to the Chapman experience aimed at prospective students. Additionally the role will participate in editing content for colleagues and partners and contribute to activities that include content strategy and calendar development; content creation and promotion; and other tasks that help SMC achieve its strategic communication objectives.
Responsibilities
Create content for university recruitment marketing campaigns Develop and help implement a unifying content marketing strategy in tandem with SMCs Director of Content Strategy and leadership and marketing teams. Write diverse marketing collateral including ads email copy social web copy stories print collateral video scripts and more using the Chapman brand voice and tone. Work with Creative Services team to ensure alignment between words and visuals. Research and information gathering. Work closely with admission subjectmatter experts to understand the timelines and needs of undergraduate and graduate recruitment to support the development of marketing and communication materials. Web content creation and utilizing SEO best practices. Content Strategy Participate in content planning including story development for university magazines homepage enewsletters special sections sponsored content and campaign deliverables. Review and understand SMCs key goals audiences and channels to ensure content aligns. Research and report on content marketing trends to help SMC keep current and produce marketingeffective content. Participate in the development of marketing campaigns plans and creative brainstorming to ensure the content needs align with the audience and goals. Other Projects as Assigned including but not limited to: Desktop publishing utilizing WordPress. Conduct developmental editing copy editing and proofreading tasks for team and partnergenerated content using AP and house styles. Project management utilizing WorkFront. Plan and coordinate photo and video shoots as directed.
Required Qualifications
Bachelors degree in journalism communications or English or equivalent combination of education and experience. Demonstrated experience in marketing content and search engine optimization SEO . Excellent storytelling skills with focus on marketing writing for digital. Solid editing and proofreading skills. At least 6 years of experience in writing communications public relations content creation or marketing. Willingness to learn and implement best practice for digital writing and SEO (with digital marketing team). Excellent communication and interpersonal skills with the ability to interact with diverse individuals and groups at all organizational levels. Highly organized and responsive to deadlines in a fastpaced environment. Have a continuous improvement mentality and proactive work style to make sure we are always optimizing our various web and communication experience. An understanding or willingness to learn marketing automation tools and tactics to help develop audience journeys and comm flows. Competence with common platforms (Outlook Google Drive Google docs Google Drive).
Employment Type
Full Time
Key Skills
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