Digital Manager Global Planning
Digital Manager Global Planning
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Job Description
About the Role:
Youll join the Performance team as a Planning Manager Global on the SAP account and youll use your experience as a digital planning specialist to develop integrated performance approaches.
This will include leveraging Search Programmatic Social and Affiliate digital channels to help SAP deliver their brand objectives and ensure the Activation team works effectively & efficiently towards SAP media KPIs and longterm goals.
You will be responsible for ensuring the delivery of performance media from planning through to reporting. In addition you will ensure budget optimisation across all media channels and that SAP is developing its digital programs via robust testing.
SAP is the worlds largest provider of enterprise application software. 99 of the100 largest companies in the world are SAP customers.
SAP help companies of all sizes and in all industries run better by redefining ERP and creating networks of intelligent enterprises that provide transparency resiliency and sustainability across supply chains. Their endtoend suite of applications and services enables their customers to operate profitably adapt continuously and make a difference worldwide.
This role will appeal to someone passionate about our industrys future who loves working with big exciting brands and knows the breadth of digital channels to create datainformed & strategic plans.
Your role is to lead performance client relationships and manage various workstreams across media channels including dataled strategies communication framework annual planning measurement audience insights and partner negotiations. You will also be responsible for supporting local performance teams and ownership of central activation when required.
You will report to the Planning Director on SAP and work closely with the Activation team and SAP Product lead.
About You:
- You will need to have a solid understanding of the basic principles of all paid digital channels (Display Search Social and affiliate).
- You will need to have an understanding of the AdTech ecosystem with a particular focus on delivery of creative message and tracking via an adserver
- You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Omniture
- You should be able to sell the teams work and engage senior clients with great verbal and written presentations.
- You will have experience planning digital campaigns and an understanding of audience generation/selection (via 3rd parties) or collection (via adserver/pixel/DMP etc)
- You will have an understanding of the role of publishers and/or technology platforms used across digital media channels
- You will have an in depth understanding of KPI selection
- You will have an understanding of bid management platforms and how they can help optimise within channel
- You will have experience of account management best practice reporting insight generation and finance
- You will have an understanding of brand safety and fraud prevention techniques
- You will own the media plan for performance channels challenging the client/client team where required.
- You will understand your clients priorities/challenges and make sure that the work delivered by the team meets their objectives.
- You will have regular contact with our SAP clients working with the client teams to manage expectations and ensure SAP performance teams have a full understanding of our performance offering and our insights.
About the Agency:
At OMD EMEA we strive to deliver on our promise of better decisions faster for our clients partners and all 6000 OMDers across our region every day. As part of the worlds largest media network our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer to recognise the needs of our clients and to identify aspirations of our talent.
Learn Fast Act Fast. To help navigate the road to a new normal learning from and acting upon data signals at scale and speed is crucial. Visit Why OMD to learn more about our unique Act Fast Framework.
Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.
Diversity Equity & Inclusion at OMG
At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and wellrepresented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup/recruitmentprivacynotices/.
Required Experience:
Exec
Employment Type
Full Time
