Demand Generation Marketing Manager
Demand Generation Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
- Develop and execute integrated demand generation campaigns that attract and convert healthcare professionals and key decisionmakers
- Implement and optimize multichannel marketing programs including email paid media SEO website content webinars and events
- Partner with the sales team to create targeted ABM (AccountBased Marketing) strategies that align with commercial priorities and sales goals
- Own lead scoring funnel analytics and conversion tracking to measure marketing effectiveness and optimize performance
- Manage and enhance marketing automation workflows (HubSpot Marketo or similar) to improve engagement and nurture leads through the sales funnel
- Collaborate with crossfunctional teams including content product marketing and sales to ensure consistent messaging and positioning
- Conduct competitive and market analysis to identify opportunities for differentiation and innovation
- Support the of key industry events conferences and webinars ensuring lead capture and postevent followup strategies
- Monitor and analyze campaign performance using datadriven insights to optimize marketing ROI and enhance customer engagement
- Maintain compliance with regulatory and brand guidelines to ensure marketing initiatives meet industry standards
- Bachelors degree in Marketing Business Communications or a related field (MBA preferred)
- 5 years of experience in demand generation digital marketing or growth marketing preferably in the medical device healthcare or B2B technology industries
- Proven track record in developing and executing successful demand generation strategies that drive lead acquisition and revenue growth
- Handson experience with marketing automation platforms (HubSpot Marketo Pardot or similar) and CRM systems (Salesforce preferred)
- Strong knowledge of SEO SEM paid media email marketing and conversion rate optimization (CRO)
- Experience in B2B lead nurturing and accountbased marketing (ABM) strategies
- Datadriven mindset with proficiency in Google Analytics campaign performance tracking and KPI reporting
- Ability to develop compelling messaging and content that resonates with healthcare professionals and key stakeholders
- Excellent communication collaboration and project management skills in a fastpaced environment
- Willing and able to work in the corporate office a minimum of 4 days/week
Required Experience:
Manager
Employment Type
Full Time
