Product Marketing Manager Electronics
Product Marketing Manager Electronics
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Job Description
Join our passionate and dedicated teams who are shaping the future of sound!
The Product Marketing Manager (PMM) plays a pivotal role in driving the success of our products in the market. Working closely with the Technical Product Manager (TPM) and other crossfunctional teams the PMM ensures that our products are not only marketready but also strategically positioned to maximize their impact and adoption. The PMM is responsible for crafting and executing comprehensive gotomarket strategies creating compelling marketing content conducting indepth market analysis and enabling our sales teams with the necessary tools and information. Your responsibilities will include:
GotoMarket Strategy:
Develop and execute comprehensive gotomarket strategies to successfully launch products into the market.
Define target audiences develop pricing strategies and create distribution plans to maximize market penetration and product adoption.
Collaborate with crossfunctional teams including communications sales product development and customer support to ensure alignment and readiness for product launches.
Content Creation:
Create a wide range of marketing materials including product documentation whitepapers case studies sales presentations and promotional content.
Ensure all content is compelling accurate and tailored to the needs of different target audiences.
Work with design and creative teams to produce visually appealing and effective marketing assets.
Market Analysis:
Continuously monitor market trends competitor activities and customer feedback to inform product positioning and marketing strategies.
Conduct market research to identify opportunities and threats providing actionable insights to the product and marketing teams.
Adjust product messaging and positioning based on market dynamics and competitive landscape.
Research and develop Market Requirement Documents throughout the product development process.
Sales Enablement:
Equip the sales team with the necessary tools and information to effectively sell the product including sales guides product training and competitive analysis.
Develop and deliver training programs to ensure the sales team is knowledgeable and confident in presenting the products value proposition.
Create and maintain a repository of sales materials that can be easily accessed and utilized by the sales team.
Join our passionate and dedicated teams who are shaping the future of sound!
Required Experience:
Manager
Employment Type
Full-Time
