Associate Director Analytics Search
Associate Director Analytics Search
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Salary Not Disclosed
1 Vacancy
Job Description
Job Summary
In addition to core responsibilities in digital analytics this role leads both organic and paid search strategy ensuring our brand and content experiences are discoverable relevant and measurable across channels. Youll collaborate with UX content media and strategy teams to connect data with business outcomesbringing together measurement targeting and AIdriven search innovation.
This is a highimpact role for someone passionate about applying data to solve complex marketing challengesand shaping how we reach HCPs and patients in smarter more personalized ways.
The Associate Director Analytics & Search embodies CalciumCompanys core values of commitment integrity and respect in their work and relationships with colleagues and clients.
Analytics Strategy and
- Develop measurement plans KPIs and tagging strategies aligned with brand goals and privacy standards.
- Lead analytics across web CRM and media platforms delivering clear actionable insights.
- Maintain dashboards and monthly reporting to support campaign optimization and performance tracking.
- Own SEO strategy for HCP and patient websites including audits keyword research and optimization.
- Stay current on AIdriven search trends (e.g. Google SGE) to inform organic strategy.
- Collaborate with UX and content teams to align messaging with search behavior and metadata requirements.
- Support paid search campaigns across Google and Microsoft Ads optimizing keyword strategy and audience targeting.
- Analyze paid performance and recommend testing and budget allocation strategies.
- Align messaging and landing page content to maximize ad relevance and ROI.
- Serve as analytics and search lead on key accounts presenting insights and recommendations to clients.
- Work closely with Media Creative and MarTech teams to integrate performance data into omnichannel strategy.
- Mentor junior analysts and contribute to analytics innovation and automation efforts.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
Required Experience:
Senior IC
Employment Type
Full-Time
