SVP Marketing Communications- NYC

ORGANIZATION OVERVIEW

Founded in 1980 Urban Resource Institute (URI) is committed to the vision of a world free of domestic violence homelessness poverty and trauma where individuals families and communities are safe stable and thriving. URI works across the spectrum of prevention intervention and services to empower individuals families and communities particularly communities of color and other disenfranchised populations to increase their safety and resiliency. URI is the oldest licensed provider of domestic violence shelter and services in New York State with 40 plus years of impact capped in the last five years with significant achievements and expansion leading to its position as the largest provider of domestic violence shelter services in the country. This expansion has afforded URI the ability to serve individuals who have traditionally experienced barriers to accessing shelter services such as singles and families with pets.

Today URI is maximizing the impact of organizational growth expanding its positioning as an Innovative service provider an influential leader and Employer of Choice in its field. URI has annual operating budget of nearly 100 million dollars more than 700 employees and the capacity to provide services to over 40000 individuals annually. The organization operates in more than 20 locations around New York City and is recognized as a valued thoughtleader in the sector across the US and beyond.

The Senior Vice President of Marketing and Communications (SVP) will be the chief architect of URIs brand strategy positioning the organization as the leading voice in domestic violence prevention and homeless family services. Reporting to the CEO the SVP will drive a bold and visionary marketing and communications agenda that elevates URIs profile deepens stakeholder engagement and advances the organizations mission. This role requires a strategic leader who can craft compelling narratives amplify URIs impact across diverse platforms and cultivate strong relationships with media corporate partners and key stakeholders. The SVP will oversee a dynamic team including the Senior Director of Marketing and Communications and the Director of Marketing and Brand Awareness as well as key consultant partnerships fostering a culture of innovation and excellence.

Salary: $180000 $215000

KEY RESPONSIBILITIES

Strategic Brand Leadership

• Lead the development and of a transformative brand strategy that enhances URIs visibility credibility and influence.
• Position URI as a thought leader in domestic violence prevention and homeless services through strategic messaging media engagement and highimpact storytelling.
• Establish and track key performance indicators (KPIs) to measure brand growth campaign effectiveness and audience engagement ensuring datadriven decisionmaking.
• Provide executivelevel strategic counsel to the CEO and leadership team on brand positioning crisis communications and public relations.

Comprehensive Marketing & Communications Strategy

• Oversee all aspects of marketing and communications including public relations social media digital marketing content development internal communications and crisis management.
• Lead the implementation of multichannel campaigns that expand audience reach among survivors donors policymakers and key stakeholders.
• Drive innovation through the integration of AI tools and emerging digital trends to enhance marketing efficiency and audience engagement while maintaining ethical standards.
• Experience in the ethical use of AI to promote URIs mission and interests.

Brand Development & Messaging Integration

• Spearhead URIs comprehensive rebranding initiative to create a powerful cohesive brand identity that resonates with diverse audiences.
• Ensure consistent compelling messaging that reflects URIs values and strategic priorities across all communications channels.
• Oversee the creation of highquality impactful marketing assets including video content digital campaigns and print materials.

Public Relations & Crisis Communications

• Develop and execute a proactive media relations strategy that secures highprofile coverage in Tier 1 and ethnic media outlets positioning URI as an industry leader.
• Build and maintain relationships with journalists influencers and media partners to amplify URIs impact.
• Lead crisis communications efforts ensuring swift strategic responses that protect and strengthen URIs reputation.

Executive Team & Stakeholder Engagement

• Serve as a key member of URIs Senior Team contributing to organizationwide strategic planning and decisionmaking.
• Cultivate partnerships with corporations government agencies and nonprofit leaders to drive brandaligned collaborations including PSA campaigns and cobranded initiatives.
• Collaborate crossfunctionally with development program and government affairs teams to align marketing and communications strategies with organizational objectives.

Team Leadership & Development

• Lead and mentor a highperforming marketing and communications team fostering professional growth creativity and accountability.
• Oversee the selection and management of vendors and consultants ensuring alignment with URIs mission values and performance expectations.

Internal Communications

• Develop and execute a robust internal communications strategy that enhances organizational alignment employee engagement and transparency.
• Partner with People & Culture and leadership teams to effectively communicate key initiatives policies and organizational updates.
• Provide tools templates and training to support consistent internal messaging across departments.

SPECIFICATIONS FOR EDUCATION/CERTIFICATIONS/LICENSES

• Bachelors degree required; Masters degree preferred.

REQUIRED SKILLS AND EXPERIENCE

• Minimum 10 years of progressive leadership experience in marketing communications and public relations with expertise in crisis communications and brand management.
• Proven track record of developing and executing strategic marketing plans that drive measurable brand growth and stakeholder engagement.
• Experience leading teams and collaborating with internal and external stakeholders including media corporate partners and vendors.
• Strong understanding of AIdriven marketing tools digital communications platforms and emerging industry trends.
• Deep commitment to URIs mission and values.
• Visionary and strategic thinker with the ability to translate organizational goals into impactful marketing initiatives.
• Exceptional leadership and team management skills with a focus on mentorship and talent development.
• Expertise in public relations media relations and crisis communications.
• Superior verbal and written communication skills including storytelling and message development.
• Proficiency in leveraging data analytics to inform marketing strategy and decisionmaking.

Urban Resource Institute is an equal opportunity employer.
This position offers a competitive salary and benefits package. To apply please submit your resume and a cover letter detailing your experience and alignment with URIs mission.

URI Commitment

At URI we are committed to cultivating an inclusive work environment. We actively seek a diverse candidate pool and encourage candidates of all backgrounds and abilities to apply. At URI we offer equal opportunities to all employees and applicants for employment without regard to race religion color age sex national origin sexual orientation gender identity genetic disposition neurodiversity disability veteran status or any other protected category under federal state and local law.

Required Experience:

Senior Exec