ABM Manager NA Major Accounts
ABM Manager NA Major Accounts
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Job Description
Job Title: AccountBased Marketing Manager
Location: North America East Coast preferred
Employment Type: FullTime (Hybrid)
Overview
As the AccountBased Marketing Manager for our Major Accounts team in North America at Trimble you will be responsible for developing and executing targeted marketing programs to engage grow and nurture our highvalue enterprise accounts. Youll work closely with a range of business teams to create personalized campaigns that drive meaningful interactions for pipeline growth and retention across those organizations. The Global ABM Practice lead is based in the UK and the Major Accounts team is largely East Coastbased so preference will be given to candidates on the East Coast.
Job Responsibilities
ABM Strategy Development: Design and implement accountbased marketing programs to target key accounts and drive engagement. Develop personalized campaigns tailored to the needs and interests of highvalue accounts.
Campaign : Manage and execute ABM campaigns across various channels including email content social media and events. Ensure campaigns are aligned with accountspecific goals and objectives
Collaboration & Alignment: Work closely with the Business Development Customer Success and Professional Services teams to identify target accounts understand needs and develop sales and retention strategies as clients move through the customer lifecycle. Provide insights and recommendations to optimize account engagement
Content Creation: Collaborate with Subject Matter Experts to develop accountspecific content that addresses the unique challenges and pain points of target accounts. Ensure content is relevant compelling and aligned with overall ABM objectives
Account Research and Segmentation: Conduct indepth research to identify and segment highvalue accounts. Utilize data and insights to prioritize accounts and tailor marketing efforts accordingly
Performance Analysis: Monitor and analyze the performance of ABM campaigns. Track key metrics such as engagement rates conversion rates and pipeline impact. Use datadriven insights to optimize and refine ABM strategies
Technology and Tools: Leverage ABM marketing automation and CRM tools to manage and track ABM activities staying uptodate with the latest ABM technologies and best practices
Reporting: Prepare regular reports and presentations on ABM performance and ROI. Communicate results and recommendations to stakeholders including senior leadership
Job Requirements
Experience: 5 years of experience in accountbased marketing demand generation or other pipelinecreating marketing role preferably within a SaaS or technology environment
Skills: Proven expertise in developing and executing ABM strategies with a strong understanding of digital marketing channels and tactics. Proficiency in marketing automation tools 6sense etc) and CRM systems (Salesforce) is recommended.
Analytical Skills: Strong analytical skills with the ability to interpret data generate insights and make datadriven decisions to improve campaign effectiveness
Communication: Excellent written and verbal communication skills with the ability to craft personalized messaging and collaborate effectively with crossfunctional team
Project Management: Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment
Education: Bachelors degree or equivalent experience in Marketing Business or a related field. Advanced certifications or education in account based marketing is a plus.
Pay Equity
Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation depending on circumstances not related to an applicants sex or other status protected by local state or federal law.
Hiring Range:
105682142676Bonus Eligible
YesTrimble offers comprehensive core benefits that include Medical Dental Vision Life Disability Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.
candidates diversity and take affirmative action to employ and advance individuals
without regard to race color sex gender identity or expression sexual orientation
religion age physical or mental disability veteran status pregnancy (including
childbirth or related medical conditions) national origin marital status genetic
information and all other legally protected characteristics. We forbid discrimination and
harassment in the workplace based on any protected status or characteristic. A criminal
history is not an automatic bar to employment with the Company and we consider
qualified applicants consistent with applicable federal state and local law.
The Company is also committed to providing reasonable accommodations for
individuals with disabilities and individuals with sincerely held religious beliefs in our job
application procedures. If you need assistance or an accommodation for your jobcontact
Required Experience:
Manager
Employment Type
Full-Time
