Founded in 2020 Regal is the AI Agent Platform. Regal gives every company the tools to transform customer communications with delightful AI Agents that are connected to your data easy to customize and monitor alwaysavailable and ready to take action. Power better support sales and operations with way less effort. Our founders Alex Levin and Rebecca Greene helped build Angi (Angies List HomeAdvisor and Handy) to over $1.5B in revenue.
Based in Manhattan were building an inperson culture of entrepreneurs who want to win and build something meaningful. Were backed by top investors including Founder Collective Homebrew and Emergence Capital.
The Growth Lead will lead experiential and digital distribution strategies to drive market domination for Regal. This is a handson highvelocity role for someone who thrives on testing iterating and scaling new marketing channels. The right person isnt just good at running campaignstheyre obsessed with growth hacking new tools and finding fresh ways to break through.
This role is about distribution and experimentation. We want someone who is plugged into every growth marketing trend constantly piloting new ad formats creative tools and marketing strategies. Whether its shortform video OOH podcasts guerrilla marketing or paid socialyou figure it out test it fast and optimize for impact. For instance we recently ran a campaign for the Regal AI Dog Hotline regal.ai/dog.
RESPONSIBILITIES:
Own experimental campaigns end to end.
Own demanddriving distribution strategies for experiential campaigns and paid digital ensuring were constantly optimizing for reach engagement and conversion.
Relentlessly experiment with new channelsfrom TikTokstyle B2B content to AIpowered ad creation to finding underpriced media that others havent tapped into yet.
Be a spy executor! If we want to test OOH or podcast ads youll research vendors vet them negotiate pricing and launch quickly. No waiting around.
Leverage paid and organic strategies to amplify content across channels like LinkedIn newsletters display ads and video.
Optimize every piece of creativefrom landing pages to ads to shortform videousing the latest marketing tools AI and automation.
Move fast and iterate constantly. Speed is everything in this role. We dont need perfect; we need what works right now.
Measure and report on performance track pipeline contribution CPL ROAS and iterate based on whats working (and whats not)
ABOUT YOU:
2 years in growth marketing demand gen or digital marketingideally in a highgrowth B2B SaaS startup.
Growth hacking mindset: Youre always testing new tools AIdriven ad creative and new ways to distribute content.
Paid media experience: Youve managed budgets across paid social display programmatic and other digital channels.
Creative problem solver: You dont need direct experience in every channel but you figure things out fast.
Datadriven: Strong grasp of ROAS CAC LTV CPL and how to optimize against them.
Obsessed with speed: You execute quickly efficiently and effectively.
BENEFITS/PERKS:
We care about your health!
Medical Dental and Vision plans 80 covered by the company
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