Entertainment Marketing Manager - Hard Rock Cafe New York City
Entertainment Marketing Manager - Hard Rock Cafe New York City
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
HRI is the first privatelyowned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes Best Employers for Women Diversity and New Grads and a Top Large Employer in the Travel & Leisure Gaming and Entertainment Industry. In 2021 Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International visit www.hardrock or shop.hardrock.
Responsibilities
Position Summary
The Entertainment Marketing Manager will lead oversee and grow the marketing partnerships and entertainment programming at Hard Rock Cafe New York. This individual will manage all aspects of Partnerships including event coordination supporting/expanding brand partnerships and advertising as well as live music and activation planning and in coordination with the Regional Sales and Marketing Manager Cafe Entertainment Manager and Cafe GM. Success in this role requires knowledge of trends strong industry relationships and expertise in restaurant and entertainment environments.
Key Responsibilities
- Activation/Live Music Management
- Identify and pursue new music opportunities
- Collaborate with the GM and Entertainment team
- Forge strategic partnerships with key brands and local promoters
- Organize live music takeover nights and thirdday part events
- Maximize festival presence through logo placement partner invites and jumbo screen content
- Support weekly live music programs
- Identify and book touring artist opportunities
- Serve as a primary liaison for DJs live bands and VIPs
- Build and maintain strong relationships with talent management and production teams
- Develop and maintain relationships within the entertainment and music industry
- Collaborate with AV and production teams to ensure seamless sound lighting and performance setups including sound checks loadins and loadouts
- Develop and maintain a diverse and engaging entertainment schedule
- Ensure all technical riders and artist requirements are met
- Fulfill hospitality needs and green room setups
- Brand Partnership Relationships
- Maintain and optimize existing partnerships from beverage brands to music companies to garner sponsorship and crossbrand promotion
- Develop new relationships with key players & brands aligned with Hard Rock
- Head up philanthropic partnerships activations and new opportunities
- Magnify global partnerships in the NY market to drive sales and awareness
- Advertising
- Optimize global brand advertising in NYC campaigns to maximize budget and reach
- Nurture existing and build new Radio Station relationships
- Secure top deals and leverage partnerships for onair coverage
- Execute guerrilla marketing campaigns
- Create maximum buzz and awareness through NYC street team activations
- Event Activation
- Activate and amplify global brand partnerships and ambassador launch events from concept to
- Identify opportunities for NYC expansion and deliver highend events
- Nurture industry relationships with major entertainment companies and develop key relationships to drive production and entertainment cafe buyouts and events
- Magnify sports relationships by supporting NYY Steak Yankee Stadium and Yankee partnerships
- Additional Marketing and Promotion Support
- Secure and manage memorabilia donations.
- Talent & Social Influencer Management negotiate and deliver contracts across top talent building a close relationship with talent and build long term advocates of the Hard Rock brand
- Assist in coordinating PR Efforts including media opportunities and engagement with social influencers
- Collaborate with the marketing team to promote events across social media channels partner websites and Hard Rocks internal platforms
- Assist in creating promotional campaigns and offers that align with nightlife activations (e.g. discounted bottle service guestlist incentives)
- Maintain and regularly update the event calendar sharing schedules with internal teams and external partners to drive awareness
- Budgeting:
- Assist with budgeting expense tracking and vendor payments related to partnerships and entertainment activations while managing the P&L
This job description reflects the positions essential functions; it does not encompass all of the tasks that may be assigned.
Qualifications
Required Skills and Qualifications
Education & Experience
- 5 years of experience in entertainment marketing in NYC or other large market
- Proven track record in working with music/entertainment industry and/or restaurant operations.
- Experience in restaurant or bar management is highly preferred.
- Bachelors degree in Hospitality Business Marketing or related field or equivalent experience.
Industry Knowledge and Relationships
- Strong network of music industry contacts (DJs promoters event planners) with the ability to leverage relationships for bookings and promotions.
- Deep understanding of entertainment and music trends guest preferences and VIP client management.
Skills and Competencies
- Exceptional organizational and timemanagement skills with the ability to manage multiple events simultaneously.
- Outstanding communication skills to coordinate between partners leadership talent and internal departments.
- Ability to think quickly and solve problems in highpressure situations.
- Proficient in Microsoft Office (Word Excel PowerPoint) and familiar with event management platforms.
- High energy and strong interpersonal skills with a passion for entertainment and marketing.
Physical and Environmental Requirements
- Ability to stand walk and move throughout the venue for long periods.
- Comfortable working in a loud fastpaced environment with exposure to music and crowds.
- Ability to lift and move objects weighing up to 25 pounds as needed.
- Flexibility to work late nights weekends and holidays based on event schedules.
Work Environment
- Fast paced office environment
- Dynamic highenergy nightlife environment with exposure to live music guests and highvolume operations.
Frequent interaction with artists bands DJs promoters and nightlife clients ensuring smooth of events
Additional Details
Closing:
Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL SERVE ALL and strive to foster an inclusive workplace culture for every team member. Hard Rock welcomes and encourages applications from people with disabilities. Consistent with the Americans with Disabilities Act (ADA) it is the policy of Hard Rock to provide reasonable accommodation when requested by a qualified applicant or employee with a disability unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment including the application process. If reasonable accommodation is needed please contact a member of our Human Resources team.
Disclaimer
While this is intended to be an accurate reflection of the current job management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies changes in personnel workload rush jobs or technical developments).
Required Experience:
Manager
Employment Type
Full-Time
