Director of Media - Two Rivers Marketing
Director of Media - Two Rivers Marketing
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Job Description
Company Location: Two Rivers Marketing Des Moines IA
Position Type: Hybrid
Position Schedule: Full Time
Education Level: 4 Year Degree
WHO WERE LOOKING FOR
The Director Media is a critical leadership role within 2RM responsible for shaping the agencys paid media offering work and expertise.
- Leads and manages the media team which is responsible for defining channel activation and engagement strategies that effectively segment and target audiences to amplify brand awareness and grow demand for our clients.
- Works with account teams crossfunctional teams and clients to lead the development of comprehensive marketing strategies that integrate digital traditional and emerging media ensuring alignment with client objectives and agency goals.
- Provides direction and oversight to paid media work while facilitating integration and strategic account growth.
- Leads and contributes to new business opportunities related to paid media work and integrated marketing strategies.
- Contributes to the agencys strategic planning initiatives and core competencies especially those related to paid media.
- Candidates for this position must have at least 10 years of experience in handson digital marketing in an agency environment.
WHAT OUR DIRECTOR OF MEDIA WILL DO ONCE THEYRE HERE
- Leads and manages Two Rivers Marketings paid media offerings expertise and team.
- Oversees operations within the paid media team and provides support to digital marketing solutions department operations.
- Recruits and hires top digital talent to continue to expand Two Rivers Marketings paid media expertise capabilities bandwidth and experience.
- Coaches and provides mentorship to associates on the media team to help them reach their full potential by providing a clear path for growth and ongoing feedback for continued improvement.
- Leads and provides oversight to the agencys paid media best practices training and development.
- Helps the team identify evaluate and engage new media partners that can power effective media and measurement strategies.
- Ensures the delivery of highquality media plans that effectively target and engage audiences drive brand awareness and meet campaign objectives.
- Collaborates with account teams and subject matter experts to architect connected experiences across all online and offline channels.
- Provides seniorlevel direction and oversight to client strategies to ensure an overall consistent omnichannel message and brand experience.
- Oversees media budgets and billing ensuring efficient and effective allocation of resources to maximize ROI.
- Provides strategic direction for performance measurement ensuring alignment with business goals and driving continuous improvement through innovation.
- Partners with Client Services to define scope and recommended approaches for paid media projects and initiatives.
- Guides the approach and framework for auditing clients paid media efforts.
- Plays a key role in agency new business pitches providing strategic and tactical planning budgeting support and inperson presentations.
- Identifies key trends and insights to drive business recommendations and decisions for Two Rivers Marketing and our clients.
- Develops new business opportunities and service offerings within our digital marketing practice.
- Plays a lead role in the development of THRIVE courses related to paid media.
- Identifies organic growth opportunities within across accounts and supports the development of proposals to bring forward new ideas.
- Focused client interaction for new business pitches highlevel strategic planning and ongoing digital marketing campaigns and initiatives.
- Plays a lead role and provides oversight to Two Rivers Marketings paid media efforts.
WHAT OUR DIRECTOR OF MEDIA WILL NEED TO SUCCEED
- Bachelors degree in advertising marketing or a related field
- Minimum of 10 years of professional experience in marketing strategy and paid media including at least 5 years in a leadership role within an agency or corporate environment
- Proven track record of developing and implementing successful B2B integrated marketing and media strategies
- Strong understanding of how media integrates with broader marketing initiatives with the ability to think both strategically and tactically
- Excellent leadership communication and presentation skills with the ability to influence and inspire teams and clients
- Optimistic collaborative leader with proven ability to work crossfunctionally and build highperforming teams
- Deep knowledge of media research planning and buying tools as well as emerging trends and technologies
- Ability to thrive in a fastpaced environment managing multiple projects and competing priorities
- Superior written and verbal communication skills both internal and client facing
- Excellent presentation skills with proven ability to influence across all functions of an organization
- Longterm view and growth mindset with a vision for where digital marketing is headed in the next 3 to 5 years
- Global thinker with strong strategic planning ability
- Creative thinker and problemsolver and innovator who will look for ideas and solutions through analytics technology trends and audience insights to influence brand/marketing strategies
WHY TWO RIVERS MARKETING (A DIVISION OF VGM GROUP)
Professionally were big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable growing company. Culturally 2RM does things differently than typical shops. As an employeeowned agency we put our associates first. Our commitment to work/life balance is like none other. At 2RM you dont feel owned by your job. Like we always say you wont live here. Youll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment weve created.
This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.
VGM Group Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Required Experience:
Director
Employment Type
Full-Time
