Social Media Specialist
Social Media Specialist
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$ 50000 - 65000
1 Vacancy
Job Description
Job Details
Description
About Us
Lolli&Pops and Hammonds Candies are coming together to create a powerhouse in the premium confectionery space. With a rich heritage and commitment to quality our brands deliver exceptional sweet experiences to customers nationwide. As we unite our teams were seeking a talented Social Media Specialist to elevate our online presence and engage with our passionate community of candy lovers.
Position Overview
We are looking for a creative and enthusiastic Social Media Specialist to develop and execute engaging social media strategies across both Lolli&Pops and Hammonds Candies brands. The ideal candidate excels at creating authentic UGCstyle video content for platforms like Instagram TikTok Pinterest and YouTube. Youll bring strong video creation skills platform expertise community management and a datadriven approach to growing our social presence. This role will help build brand awareness drive engagement and support our marketing objectives through compelling visual storytelling that captures the joy and excitement of our confectionery brands.
Primary Responsibilities
Social Media Management 65
- Develop and implement comprehensive social media strategies for both Lolli&Pops and Hammonds Candies across multiple platforms with primary focus on:
- Meta (Instagram primary Facebook secondary)
- TikTok
- YouTube
- Create and maintain content calendars for all social platforms ensuring consistent and timely posting
- Build engaged communities across all platforms with platformspecific strategies
- Master platformspecific features (Instagram Reels TikTok trends Pinterest boards YouTube Shorts)
- Stay current on social media trends platform updates and best practices to ensure our content remains relevant and effective
- Manage social media advertising campaigns including audience targeting ad creation and budget management
- Monitor social analytics and provide regular reports on performance insights and recommendations by platform
- Collaborate with the marketing team to ensure social media initiatives align with broader marketing campaigns and seasonal promotions
Content Creation 25
- Plan and edit authentic iPhonestyle UGC videos optimized for social platforms (Reels TikTok YouTube Shorts)
- Create quickpaced engaging video content that follows current social media trends and formats
- Develop platformspecific content strategies with a heavy emphasis on video
- Showcase products in natural relatable settings that drive engagement and conversion
- Develop compelling written content that reflects each brands unique voice and appeals to their respective audiences
- Create visually appealing graphics and designs that maintain brand consistency while standing out in social feeds
- Build a library of content assets that can be leveraged across multiple platforms and campaigns
- Stay ahead of content trends and continuously refresh creative approaches
Community Management 10
- Monitor and respond to comments messages and mentions across all social platforms in a timely manner
- Address customer service inquiries received through social channels coordinating with the customer service team as needed
- Foster community engagement through interactive content questions contests and usergenerated content initiatives
- Identify and develop relationships with influencers and brand advocates who align with our values and aesthetic
- Handle potential crisis situations with grace and in accordance with company guidelines
Qualifications
Required Skills & Experience
- 13 years of professional experience in social media preferably in food retail or consumer goods
- Experience creating engaging content across Instagram TikTok Pinterest and YouTube
- Strong video content creation skills with experience creating authentic UGCstyle content
- Proficiency with mobile video creation editing apps and basic video production
- Understanding of each social platforms unique features audience behaviors and best practices
- Experience with social media management tools (Hootsuite Sprout Social Later etc.
- Ability to analyze performance data and adjust strategies accordingly
- Strong communication skills and ability to represent brands online
- Good organizational skills and ability to manage multiple priorities across various platforms
- Bachelors degree in Marketing Communications or related field preferred
Preferred Skills & Experience
- Experience managing paid social media campaigns
- Knowledge of email marketing and SMS marketing strategies
- Experience with Adobe Creative Suite or similar design tools
- Understanding of SEO principles as they relate to social content
- Experience managing multiple brand accounts simultaneously
- Knowledge of or passion for the confectionery or specialty food industry
What We Offer
- Salary range: $50000 $65000 per year based on experience
- Competitive benefits package including health dental and vision insurance
- Sweet perks (including product discounts!
- Opportunity to help shape the social media presence of two beloved candy brands
- Collaborative and creative work environment
- Career growth potential within our expanding marketing team
Location & Schedule
- We offer a hybrid work environment with onsite presence required three days per week
How to Apply
Please submit your resume cover letter and a link to your social media portfolio or examples of your work to our career site.. In your cover letter please share which of our brands social media posts youve enjoyed and why.
Lolli&Pops and Hammonds Candies are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic
Required Experience:
Unclear Seniority
Employment Type
Full-Time
