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Job Location drjobs

Edmonton - Canada

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Job Title: Marketing Coordinator
Location:Street NW Edmonton Alberta
Employment Type: FullTime Salaried Hybrid

Company Overview:
Orangetheory Fitness (OTF) is a global leader in fitness known for our unique sciencebacked technologytracked and coachinspired workout programs. With our expansion in the Canadian market we are committed to establishing Orangetheory Fitness as the premium fitness brand in Canada. We are seeking a highly organized and energetic Marketing Coordinator to support our growth and ensure the continued success of our brand across the nation.


The Marketing Coordinator will be a key player in our marketing team working closely with the Marketing Manager to implement and execute marketing strategies that align with the Orangetheory Fitness brand. This role involves a mix of creative and analytical tasks from crafting email campaigns to coordinating digital and traditional advertising efforts. The ideal candidate will be detailoriented proactive and capable of managing multiple projects simultaneously.

Key Responsibilities:

Departmental Meeting Preparation:

  • Prepare specific content and presentations for daily and weekly touchbase meetings with the Marketing Manager.
  • Ensure all meeting materials are aligned with current marketing strategies and goals.

Email Marketing:

  • Collaborate with the Marketing Manager to plan and execute email marketing campaigns across Canada.
  • Gather and update visual assets to ensure brand consistency.
  • Draft email content obtain approvals and make necessary revisions.
  • Schedule and distribute finalized email communications to franchisees and other contacts using our internal email platform.
  • Review and approve local studio communications to ensure they meet brand guidelines and schedule them to the appropriate audiences including OTF Affiliates studios.

Social Media Management:

  • Work with the Marketing Manager to develop a comprehensive social media publishing calendar.
  • Source articles external content and create visuals to engage audiences on platforms such as Facebook Instagram and others.
  • Use tools like ImageRelay Dropbox and Canva to manage and create social media content.
  • Monitor studio social media pages for compliance with brand standards and compile performance reports across Canada including OTF Affiliates studios.
  • Engage in social listening to understand and respond to member inquiries and feedback on Orangetheory Fitness Canadas social channels.

Digital Advertising:

  • Assist in gathering visual and video assets for use in paid social media and digital marketing campaigns.
  • Identify relevant keywords to optimize marketing spend through Google Adwords.
  • Collect and analyze performance data from thirdparty marketing vendors for monthly reporting ensuring brand consistency across digital channels including OTF Affiliates studios.
  • Serve as the primary contact for Affiliatespecific campaigns with thirdparty vendors ensuring alignment with the overall brand strategy.
Traditional Advertising:

  • Collaborate with graphic designers to create instudio marketing assets that comply with brand standards including assets for OTF Affiliates studios.
  • Work with national suppliers and franchisees to keep marketing materials current and relevant for monthly campaigns and other marketing activities.
  • Identify opportunities for studios to generate leads through local outreach guerilla marketing external events and instudio events.
  • Coordinate shipments of marketing materials to affiliateowned studios in collaboration with thirdparty vendors.
  • Provide ongoing support and best practice guidance to franchise partners and internal staff nationwide.
  • Assist in coordinating the translation of marketing materials for the Quebec market to ensure clear and accurate communication.
Reporting and Analysis:

  • Gather data from various marketing channels thirdparty vendors and internal resources to compile reports.
  • Create detailed presentations for review by the Marketing Manager highlighting key performance metrics (KPIs) and areas for improvement.
  • Provide continuous feedback and updates based on data analysis to inform future marketing strategies including reports for OTF Affiliates studios.
Education and Experience:

  • Bachelors degree or certification in business marketing communications or a related field.
  • Experience in a consumer marketing position with a focus on digital marketing a major plus for the position.
  • Experience with paid digital marketing tactics including Facebook Instagram and Google AdWords.
  • Experience in a franchisebased company is highly desirable.
Skills and Attributes:

  • Ability to adapt quickly to changes in strategic direction and market conditions.
  • Uptodate knowledge of current marketing trends consumer behaviors and digital platforms.
  • Exceptional attention to detail in the creation and review of marketing assets.
  • Strong analytical skills with expertise in both qualitative and quantitative methods.
  • A deep understanding of performance metrics and the ability to translate data into actionable insights.
  • Independent thinker with strong team collaboration skills.
  • Excellent organizational and multitasking abilities with the capacity to manage multiple projects simultaneously.

Personal Attributes:
  • Highly organized and detailoriented with a strong ability to prioritize tasks.
  • Independent thinker who thrives in a collaborative team environment.
  • Strong stress management skills with the ability to remain calm and focused under pressure.
  • High emotional intelligence with the ability to interact effectively with diverse personalities.
  • Outgoing and energetic with a passion for motivating and engaging others.
  • Passion for fitness and personal wellness a major plus

Position Type:
This is a fulltime salaried position requiring 40 hours per week. Some overtime may be necessary to meet deadlines or accommodate special projects..

Additional Information:
Please note that this job description is not exhaustive and may be subject to change at any time. The responsibilities duties and activities outlined may be adjusted to meet the evolving needs of the company.

Compensacin: $50000.00 per year



Jobs That Make a Real Difference

About Us

Orangetheory is a sciencebased fullbody workout that uses technology to measure performance so members can prove they are improving. In a 60minute class led by a highly trained and certified coach members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn postworkout backed by the science of excess postexercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone your body burns additional calories as you recover over the next 24 hours.

Our Philosophy

For us physical fitness transcends weight loss and bikini season. Fitness is a way of life in fact our brand purpose is tohelp people live longer more vibrant lives. When we help our members to put in the work at our studios they will experience benefits in their daytoday. They will be physically stronger but beyond that they will notice improvements to their mood cognition sleep and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease chronic illness depression and even heartbreak and the loss of loved ones. Theyll simply have the energy to play with their grandchildren run a 5K or go hiking. When we can help our members to take care of their body and mind amazing things can happen.More Orangetheory More LIFE.

Diversity Equity and Inclusion

Orangetheory is committed to encouraging facilitating and upholding an environment centered on diversity equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing valuing and empowering every employee inspiring a diverse franchise network and uplifting the members and communities we serve. Click here to see more about Diversity Equity and Inclusion at Orangetheory.

OTF Franchisor LLC and its affiliates (OTFF) is the franchisor of the Orangetheory Fitness franchised system. Each Orangetheory Fitness franchised location is independently owned and operated by an independent franchisee. As a service to its independently owned and operated franchisees and for brand management purposes only OTFF may list employment opportunities available throughout the franchised network so those employment opportunities may be conveniently found by interested parties at one central location. Employees at a franchise location are solely and exclusively employed by the Franchisee and are not employees of OTFF.

Des emplois qui contribuent faire bouger les choses

propos de nous

Orangetheory est un programme dentranement complet fond sur la science qui utilise la technologie afin de mesurer la performance et permettre aux membres de constater leur progrs. Lors dune sance de 60 minutes dirige par un entraneur hautement qualifi et certifi les membres doivent passer au moins douze minutes dans la zone orange afin daugmenter leur frquence cardiaque et de stimuler leur mtabolisme. Il en rsulte une augmentation de la combustion de calories postexercice soutenue par la science de la consommation maximale doxygne postexercice (EPOC). Aprs douze minutes defforts intenses dans la zone orange le corps brle des calories supplmentaires pendant que vous rcuprez et ce pendant 24 heures.

Notre philosophie

Pour nous la forme physique transcende la perte de poids et la saison du maillot. La mise en forme est un mode de vie. En fait lobjectif de notre entreprise est daider les gens vivre plus longtemps et plus intensment. Lorsque nous aidons nos membres donner le meilleur deuxmmes en studio ils en retirent des avantages au quotidien. Ils deviennent physiquement plus forts mais de plus ils constatent une amlioration de leur humeur de leurs capacits cognitives de leur sommeil de leur bonheur en gnral et de leur qualit de vie. Cet entranement modifie rellement le corps au niveau cellulaire et est reconnu pour aider nos membres surmonter les problmes de sant les maladies chroniques la dpression et mme les ruptures amoureuses et la perte dtres chers. Nos membres ont ainsi toute lnergie ncessaire pour jouer avec leurs petitsenfants courir un 5 km ou faire de la randonne. Lorsque nous aidons nos membres prendre soin de leur corps et de leur esprit il peut se produire des choses extraordinaires. Plus dOrangetheory plus de VIE.

Diversit quit et inclusion

Orangetheory sengage encourager favoriser et maintenir un environnement centr sur la diversit lquit et linclusion dans tous les aspects de la marque. Nous nous efforcerons de crer une culture durable favorisant un espace sain pour lapprentissage et la croissance la valorisation et lautonomisation de chaque employ linspiration dun rseau de franchises diversifi et le bientre des membres et des communauts que nous desservons. Cliquez ici pour en savoir plus sur la diversit lquit et linclusion chez Orangetheory.

OTF Canada Inc (OTFC) est une entreprise distincte et diffrente de ses franchiss. Chaque tablissement franchis Orangetheory FitnessMD est dtenu et exploit par un franchis indpendant. OTFC ne joue aucun rle dans les dcisions en matire de recrutement demploi ou dembauche prises par un franchis. Les employs dun tablissement franchis sont uniquement et exclusivement employs par le franchis et ne sont pas des employs dOTFC. OTFC fournit cette plateforme qui permet aux candidats de poser leur candidature pour diffrents tablissements franchiss. Ce service est uniquement offert pour faciliter les dmarches des candidats potentiels et en tant que service aux franchiss. OTFC ne participe pas aux dcisions relatives lembauche ni lemploi dans les tablissements franchiss et ne peut confirmer la disponibilit ni lexactitude des offres demploi affiches par les franchiss. En utilisant ce service vous reconnaissez quOTFC ne fait aucune dclaration quant lexactitude ou lexistence des offres demploi faites par les franchiss et vous reconnaissez que toutes les discussions et dcisions relatives lemploi seront exclusivement entre vous et le franchis.


OTF Canada Inc (OTFC) is a distinct and different organization from its franchisees. Each Orangetheory Fitness franchised location is independently owned and operated by an independent franchisee. OTFC plays no role in any recruitment employment or hiring decisions made by a franchisee. Employees at a franchise location are solely and exclusively employed by the Franchisee and are not employees of OTFC. OTFC provides this platform which enables applicants to apply to different franchised locations. This service is provided solely for the convenience of potential applicants and as a service to franchisees. OTFC is not involved in any hiring or employmentrelated decisions for franchise locations and OTFC is unable confirm the availability or accuracy of posted franchisee job openings. In using this service you acknowledge that OTFC takes makes no representations as to the accuracy or existence of job postings made by franchisees and acknowledge that all discussions and decisions relating to employment shall be exclusively between you and the franchisee.

OTF Canada Inc OTFC est une entreprise distincte et diffrente de ses franchiss. Chaque tablissement franchis Orangetheory FitnessMD est dtenu et exploit par un franchis indpendant. OTFC ne joue aucun rle dans les dcisions en matire de recrutement demploi ou dembauche prises par un franchis. Les employs dun tablissement franchis sont uniquement et exclusivement employs par le franchis et ne sont pas des employs dOTFC. OTFC fournit cette plateforme qui permet aux candidats de poser leur candidature pour diffrents tablissements franchiss. Ce service est uniquement offert pour faciliter les dmarches des candidats potentiels et en tant que service aux franchiss. OTFC ne participe pas aux dcisions relatives lembauche ni lemploi dans les tablissements franchiss et ne peut confirmer la disponibilit ni lexactitude des offres demploi affiches par les franchiss. En utilisant ce service vous reconnaissez quOTFC ne fait aucune dclaration quant lexactitude ou lexistence des offres demploi faites par les franchiss et vous reconnaissez que toutes les discussions et dcisions relatives lemploi seront exclusivement entre vous et le franchis.


Required Experience:

IC

Employment Type

Full-Time

Company Industry

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