Manager Brand and Campaign Eastpak Global JanSport EMEA
Manager Brand and Campaign Eastpak Global JanSport EMEA
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Eastpak EMEA is looking for an exceptional Manager Brand & Campaign for Eastpak (Global)/JanSport (EMEA) to join our Marketing team based in Antwerp Belgium.
We are seeking a dynamic and resultsdriven Brand & Campaign Marketing Manager to join our Eastpak Global / JanSport EMEA team. This role is essential in driving the success of our marketing initiatives; leading end to end inline and collaboration campaigns managing seasonal brand marketing calendar organizing seasonal global sales preview event.
Letstalk about the role!
As a Brand & Campaign Manager you will be responsible for planning executing and ensuring successful launch of our inline and collaboration campaigns that elevate our brand and engage with our target audience. You will collaborate closely with crossfunctional teams including creative product digital and local marketing teams to create campaigns that drive brand awareness customer engagement and sell through.
You will also be responsible for managing the upkeep of the seasonal brand marketing calendar from collection kickoff meetings and the full Go To Market process delivering compelling seasonal preview events that kickstart the sales campaign to working with the internal and external partner agencies to deliver the corresponding marketing campaigns that engage and inspire consumers and translate across all channels.
As JanSport becomes more and more established in the EMEA market you will also be responsible for translating the global JanSport vision for the managed markets. Developing the translation of the global brand strategy and combining with the local field marketing leads to ensure these are successfully activated.
How You Will Make a Difference
You will achieve this by:
Campaign & Content Management: Lead the development and of integrated marketing campaigns across multiple channels ensuring strategic alignment with brand objectives. Manage relationships with creative agencies and internal teams overseeing the briefing feedback and approval process to deliver impactful campaigns. Oversee the seasonal brand marketing calendar ensuring coordination with key business initiatives product launches and marketing moments. Develop and manage campaign toolkits maintaining brand consistency and quality across all brand touchpoints.
Seasonal Sales Events: Manage and align with internal stakeholders as well as external agencies to deliver compelling digital and physical seasonal sales preview events (international GTM Sales Conference).
Project Budget Management: Plan monitor and manage project budgets ensuring efficient allocation of resources. Track expenses and provide regular budget updates to key stakeholders.
Visual Merchandising (VM) Guidelines Development: Develop creative VM concepts and oversee the of VM guidelines together with global and local VM teams to ensure a cohesive and engaging brand presence in retail spaces.
Trade Marketing Management: Lead the trade marketing structure to deliver innovative and engaging trade / sales tools to help support the success of the sales campaigns.
Ecom Content Creation: Ownership of creation of Eastpak ecom content and support to brand creative content coordinator in their role to collate content creation and ensure the upkeep of brand media portals and communications to the markets.
Team Management: Lead and motivate a highperforming marketing team; Trade Marketing Specialist & Creative Content Coordinator fostering a culture of collaboration innovation and excellence. Provide clear direction feedback and development opportunities to team members.
Skills for Success
To succeed in this role you should have
Bachelors degree in marketing Communications Retail Digital or a related field. Masters degree / MBA is a plus
5 years of experience in brand management campaign marketing or a similar role within the lifestyle or consumer goods industry
2 years team management experience
Fluent written and spoken English language skills
good interpersonal/communication skills and level of strategic thinking.
Experience in marketing communications campaign development and .
Deep understanding of an everchanging marketing landscape and experience in project management.
Consolidated understanding of and passion for the lifestyle fashion and entertainment industry.
Whats in it For You
Were in the business of unleashing human potential driven by the ideas energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental physical and financial wellbeing for all VF associates. When it comes to benefits were the total package.
A supportive feedbackbased culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds lifestyles and nationalities love working together
Be part of an iconic lifestyle brand in a multi brand multi countries organization
On site gym offering health and wellbeing initiatives
A discount card with 50 on all VF brands
This post is not eligible for relocation support
About VF
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Our purpose unites us and leads us to pursue our goals together. This is our calling. Learn more at vfc
Free to Be Inclusion & Diversity
As a purposeled performance driven company we strive to foster a culture of belonging based on respect connection openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you likewhat you have read and want to join our teamthen we would like to hear from you! Apply visit vfc Eastpak or follow us on our LinkedIn and Instagram pages see you there!
RRequired Experience:
Exec
Employment Type
Full-Time
