Marketing Director
Marketing Director
Posted on :
11-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
11-04-2025
Job Description
Description
Company Snapshot:
Born in Miami more than a quarter of a century ago Tuuci is the global leader in premium shade and placemaking products for hospitality commercial and residential outdoor settings. From locations in North America Europe and Asia our teams strive to meet and exceed the Tuuci vision: to help people live their best life outdoors through inspiring design enduring performance and convivial service. We work in a fun fastpaced and diverse environment that encourages close collaboration and the spirited exchange of ideas. Our culture supports creativity drives excellence and promotes personal growth and development.
Born in Miami more than a quarter of a century ago Tuuci is the global leader in premium shade and placemaking products for hospitality commercial and residential outdoor settings. From locations in North America Europe and Asia our teams strive to meet and exceed the Tuuci vision: to help people live their best life outdoors through inspiring design enduring performance and convivial service. We work in a fun fastpaced and diverse environment that encourages close collaboration and the spirited exchange of ideas. Our culture supports creativity drives excellence and promotes personal growth and development.
Location and Reporting Structure:
This position is based in Miami and reports to the Chief Marketing Officer (CMO).
This position is based in Miami and reports to the Chief Marketing Officer (CMO).
Position Summary:
The Marketing Director is a strategic leader responsible for developing and executing comprehensive marketing strategies that drive brand growth engagement and customer loyalty. This role requires a blend of visionary thinking and handson to oversee the marketing teams activities ranging from product launches to digital and traditional marketing efforts. The Marketing Director will work closely with crossfunctional teams to align marketing initiatives with overall business goals ensuring that Tuucis brand message is effectively communicated across all channels. This position will lead highimpact campaigns manage budgets oversee external agency partnerships and elevate the Tuuci brand to new heights.
The Marketing Director is a strategic leader responsible for developing and executing comprehensive marketing strategies that drive brand growth engagement and customer loyalty. This role requires a blend of visionary thinking and handson to oversee the marketing teams activities ranging from product launches to digital and traditional marketing efforts. The Marketing Director will work closely with crossfunctional teams to align marketing initiatives with overall business goals ensuring that Tuucis brand message is effectively communicated across all channels. This position will lead highimpact campaigns manage budgets oversee external agency partnerships and elevate the Tuuci brand to new heights.
Essential Duties and Responsibilities:
- Strategic Leadership: Develop and implement omnichannel marketing strategies to drive brand growth and engagement. Lead marketing initiatives that align with Tuucis business objectives ensuring maximum ROI.
- Market Segmentation: Stay ahead of industry trends and global market dynamics leveraging insights to define Tuucis position in the market. Use market segmentation to guide strategies and communicate the brands value propositions effectively.
- Thought Leadership: Apply thought leadership to understand and articulate what sets Tuucis products apart from the competition. Drive innovative approaches that position Tuuci as a leader in the market.
- Campaign Management: Oversee the of integrated marketing campaigns from ideation to ensuring campaigns are on time on budget and aligned with brand goals.
- CrossFunctional Collaboration: Partner with product development sales and customer service teams to create marketing materials and product messaging that align with brand positioning.
- Brand Stewardship: Ensure brand consistency across all marketing channels maintaining Tuucis high standards for design and messaging. Serve as the brand ambassador promoting and protecting the brands image in every marketing initiative.
- Digital & PR Strategy: Lead digital marketing strategies and PR campaigns collaborating with external agencies to boost online presence manage media relations and enhance brand visibility.
- Content Development: Oversee the creation of compelling content for all marketing channels including digital print video and experiential marketing ensuring content is highquality and aligns with the brands voice and objectives.
- Event & Product Launches: Plan manage and execute product launches trade shows and key events. Ensure that Tuucis presence is impactful consistent and reflects the companys commitment to innovation and quality.
- Partnership & Sponsorships: Identify and manage strategic partnerships sponsorships and collaborations to expand brand reach and enhance marketing efforts.
- Analytics & Reporting: Analyze the effectiveness of marketing campaigns utilizing datadriven insights to optimize strategies and ensure continued growth.
- Team Leadership: Lead mentor and inspire the marketing team fostering a collaborative environment that encourages creativity and professional growth.
- Sustainability & Community Engagement: Champion sustainability initiatives and philanthropic efforts promoting Tuucis commitment to the environment and community involvement.
Education and Qualifications:
- Bachelors degree in Marketing Communications or related field; MBA preferred.
- 7 years of progressive marketing experience including at least 3 years in a leadership role overseeing strategic marketing initiatives.
- Proven experience in omnichannel marketing strategy brand management digital marketing and campaign .
- Strong understanding of customer behavior and digital marketing trends.
- Exceptional leadership and interpersonal skills with experience leading crossfunctional teams and managing external agencies.
- Excellent communication skills both written and verbal with the ability to present to senior leadership and external stakeholders.
- Proficient in MS Office Suite (Excel PowerPoint Word) Adobe Creative Cloud and marketing automation tools (Marketo HubSpot etc..
- Experience with project management tools (Asana MS Project etc. and web analytics tools (Google Analytics etc..
Tuuci Offers:
- Health benefits matching 401(k) retirement plan paid holidays and personal days.
- A supportive and welcoming work environment that encourages professional growth and creativity.
- Opportunities to make an impact and lead a global brand in an exciting growing industry.
About Tuuci:
For more than 26 years Tuuci has revolutionized outdoor living spaces with durable innovative shade and furniture products featuring nautically inspired designs. Founded by Dougan Clarke in 1998 the Ultimate Umbrella Company Inc. (simply known as Tuuci) was born from his seaside roots in Miami where Clarke began his career as a marine outfitter for highperformance yachts.
For more than 26 years Tuuci has revolutionized outdoor living spaces with durable innovative shade and furniture products featuring nautically inspired designs. Founded by Dougan Clarke in 1998 the Ultimate Umbrella Company Inc. (simply known as Tuuci) was born from his seaside roots in Miami where Clarke began his career as a marine outfitter for highperformance yachts.
With a keen eye on design and a passion for form and function Clarke applied his craftsmanship to the shade industry to create Tuucis unique brand of marinegrade shade architecture. Today Tuucis distinctive awardwinning parasol designs luxury indooroutdoor furniture cabanas pergolas and spacemaking accessories are enjoyed around the world and sought by leading design professionals within the commercial hospitality and residential design communities.
Globally headquartered in Miami the company owns two additional manufacturing centers in Northern Europe and Southeast Asia and operates showrooms in Miami Chicago Atlanta and The Netherlands.
Tuucis sense of community is a cornerstone of the companys foundation providing charitable outreach across a host of environmental and humanitarian concerns. The companys mission is to help people live their best life outdoors through inspiring design enduring performance and convivial service.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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