North America Strategic ABM Campaign Events Manager
North America Strategic ABM Campaign Events Manager
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$ 104800 - 158250
1 Vacancy
Job Description
Description
Job Summary
This role is responsible for collaborating with leadership to identify and prioritize target accounts conducting indepth research and leading customer analysis. The role leads a crossfunctional team to execute account specific campaigns assesses sales force needs tracks ROI metrics and drives customer awareness and preference. Additionally the role oversees coordination efforts with prospective accounts contributes to complex projects and fosters internal and external business relationships.
Responsibilities
Collaborates with sales and marketing leadership to identify and prioritize target accounts based on strategic goals and criteria.
Conducts thorough background research on prospective accounts and leads customer analysis including competitive landscape to develop actionable recommendations for marketing plan and program.
Develops and executes accountspecific marketing programs and campaigns including managing the creation of messaging framework and highly personalized content.
Leads a team of marketing professionals and work closely with sales product marketing content design and digital marketing teams to execute account specific campaigns effectively.
Assesses sales force needs to ensure sales force is fully armed with materials and messages to support current offerings and improve customer relationships.
Tracks and presents reports regularly on associated ROI metrics for improving share of wallet and customer loyalty.
Drives customer awareness preference and consideration toward the organizations portfolio offering.
Oversees management of a list of prospective accounts reviews status information and ensures coordination on followup activities with accounts.
Applies advanced subject matter knowledge leads and contributes to complex projects and exercises independent judgment in resolving business issues and establishing policies.
Develops and builds productive internal/external working relationships and may provide mentoring and guidance to lowerlevel employees.
Education & Experience Recommended
Fouryear or Graduate Degree in Marketing Business Administration or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 710 years of work experience preferably in sales channel/account management solution development marketing research or a related field.
Preferred Certifications
NA
Knowledge & Skills
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
GotoMarket Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
CrossOrg Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in crossfunctional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an indepth evaluation of multiple factors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $104800 to $158250 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location jobrelated knowledge skills and experience.
Benefits:
HP offers a comprehensive benefits package for this position including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies including;
- 412 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave US benefits overview
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time with or without notice subject to applicable law.
Job
MarketingSchedule
Full timeShift
No shift premium (United States of America)Travel
Relocation
Equal Opportunity Employer (EEO)
HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement
Required Experience:
Manager
Employment Type
Full-Time
