AVP- Creative Content and Brand
AVP- Creative Content and Brand
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Job Description
Requirements
Were on the hunt for a visionary and handsonHeadof Creative Content & Brandto lead our brand storytellingcontent strategy and creative direction. This role is perfect for someone wholoves crafting compelling narratives igniting brand conversations and leadinga dynamic crossfunctional creative team. Youll play a key role in shapingour brand presence driving engagement and positioning FYERS as a leader inthe trading and investment space.
Key Responsibilities:
Creative Strategy & :
- Develop and execute an engaging content strategy that showcases FYERS unique value across social media and digital platforms.
- Create standout campaigns that communicate product benefits in a way that resonates with customers.
- Lead the development of an engaging YouTube storytelling playbook leveraging creative formats to boost video performance.
- Generate proactive brandbuilding ideas rooted in customer insights brand milestones and market trends.
- Collaborate with teams across growth CRM/CLM and analytics to ensure content supports user acquisition engagement and retention.
- Conduct regular creative reviews ensuring all outputs align with goals and brand guidelines.
Powering Performance Marketing & CRMCreatives:
- Drive performance marketing efforts through compelling highimpact creatives designed to maximize CTRs (ClickThrough Rates) and VTRs (Video View Rates).
- Create highperformance ads landing pages and email creatives that convert ensuring the brand is always represented at its best while optimizing for performance.
- Work closely with the performance marketing team to continuously optimize creatives based on A/B testing results conversion data and customer behavior insights.
- Collaborate with CRM teams to craft personalized email and push notification creatives that nurture leads improve engagement and drive conversions.
- Leverage creative analytics to measure and improve performance metrics ensuring that all content and ads meet KPIs for efficiency and ROI.
Leadership & Team Management:
- Build mentor and inspire a team of content creators designers writers and video producers.
- Foster a collaborative environment that promotes creativity accountability and professional growth.
- Provide direction constructive feedback and performance evaluations to keep the team thriving.
- Establish efficient creative processes that enhance productivity and deliver impact.
- Lead team performance management and career development nurturing future leaders.
Brand Strategy & Leadership:
- Design and implement a brand communication strategy from the ground up aligned with FYERS business goals.
- Craft bold memorable campaigns that position FYERS as a challenger brand in Indias trading and investment space.
- Drive brand positioning with proactive highimpact campaigns that resonate with our audience internally or with agency partners.
Core Competencies & Skills:
- Handson experience in 360degree campaign management and contentdriven marketing.
- Exceptional creative ideation and storytelling skillsno idea is too big no format too unconventional.
- Proven ability to lead and motivate large multidisciplinary teams fostering a culture of creativity and performance.
- Strong stakeholder management skills able to collaborate seamlessly across teams and leadership levels.
- A datadriven mindset with the ability to interpret content and campaign performance metrics to optimize results.
Key Qualifications:
- 12 years of experience in creative direction content strategy or financial content development with at least 5 years of team leadership experience.
- Experience in both agency and brandside environments.
- Proven track record of managing creative teams and delivering highimpact campaigns.
- Excellent communication and leadership skills that inspire action and results.
Benefits
Imagine joining a team where your wellbeing is paramount offering you full access to fitness facilities virtual medical consultations and flexible leave options. Enjoy the peace of mind with toptier group medical coverage robust personal accident protection and extensive term life insurance for you and your family. Celebrate your successes with individual and team awards in a culture that values trust and openness ensuring your achievements are always recognized. Elevate your career with our clear advancement pathways internal mobility options and leadership development programs. Thrive in an environment that not only supports your professional growth but also prioritizes your overall wellness and happiness.
Talent Acquisition Team
We are
Great Place to Work Certified
Recognized by Great Place to Work India
Required Experience:
Exec
Employment Type
Full-Time
