Insights Consultant Marketing Analytics FMCG mwd
Insights Consultant Marketing Analytics FMCG mwd
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Lets be unstoppable together!
Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology advanced analytics crossindustry data and deep expertise we provide clarity that helps almost 7000 of the worlds leading brands and retailers take action and unlock business growth. We understand more about the complete consumer the complete store and the complete wallet so our clients can go beyond the data to apply insights ignite innovation meet consumer demand and outpace the competition.
At Circana we are fueled by our passion for continuous learning and growth we seek and share feedback freely and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity equity and inclusion as we believe in the undeniable strength that diversity brings to our business employees clients and communities (with us you can always bring your full self to work). Join our inclusive committed team to be a challenger own outcomes and stay curious together. Learn more at www.circana
What will you be doing
The successful candidate will join the EMEA & APAC Media & Analytics Solutions Delivery team whose core objective is to support primarily FMCG (occasionally General Merchandise) manufacturer and retailers with their growth plans by analyzing the impact of their instore sales and marketing activity and identifying opportunities to improve performance. Recommendations are made on our clients assortment media price and promotional strategies. This is achieved via insightful machine analytics based on EPOS data.
As a Media & Analytics Insights Consultant you will work with a team of consultants across in German as well as EMEA team to support contracted and ad hoc services to Circanas Media & Analytics clients. Your role will be to manage the delivery of Media & Analytics projects from sign off through the delivery of insights working closely with both the client and your colleagues in Circanas EMEA&APAC Media & Analytics Solutions Delivery team.
Job Responsibilities
Project management
Leverage data and analysis to make concise and compelling recommendations to clients
Effectively manage the relationship with the client and its suppliers (eg. Media agency) to ensure all required data is collected and validated
Be the key liaison between Circanas data scientists (based in Athens Greece) insights Analysts and commercials to facilitate the delivery process and insights quality
Ensure quality of the project through building project scope performing quality checks tracking timelines challenging results
Ensure the adequacy of the study set up and results with client expectations (as described by the SoW)
o Interpret clients business questions into project specifications understanding project objectives and deliverables for Circanas analytics solutions
Prepare impactful and relevant presentation materials (PowerPoint Excel potentially UnifyCircana online visualization platform) and potentially present them to the client during the project rationalize intermediate outcomes and provide feedback and guidance to Circanas analysts and data scientists
Insights and Consulting
Aligning with Circanas commercial team and make rational build insights and prepare client presentations on the results of the machine learning data analysis
In coordination with Circanas commercial team lead develop and deliver concise communications and presentations Lead client workshops in delivering and interpreting the results to the client
Link industry trends and generate new perspectives ideas or innovations that allow problems to be solved to deliver client actionable insights accelerating clients growth
Build and maintain both support and trust with the client; act as a trusted advisor and delivery partner
Requirements
Interest in or understanding of marketing strategy and/or FMCG business/market trends
Previous relevant experience preferably with data analysis (insight) or data management background marketing mix insight delivery a big advantage
Understanding of Media channels and how advertising works
Applicants do not need to have a statistical background to apply but must have strong analytical skills with an aptitude for accurately managing and interpreting data and proficient in MS Office
Preferably experience of working with Circana Market Advantage or similar bigdata platforms
Knowledge of types of analytical principles such as A/B Testing MultiTouch attribution and Marketing Mix
Strong analytical insightful and strategic thinking skills
Ability to interpret data and develop strong story telling narratives
Excellent presentation skills with the ability to make complex data simple to understand.
Good planning and organizational skills able to manage multiple projects and local and offshore resources
Positive and enthusiastic attitude with aptitude to learn
Selfmotivated accountable and committed with good decision making and project management skills
Ability to work in a fast paced environment managing multiple projects and stakeholders
Articulate able to proactively identify and communicate issues taking ownership for resolution and/or escalating as appropriate
Circana Behaviors
As well as the technical skills experience and attributes that are required for the role our shared behaviors sit at the core of our organization. Therefore we always look for people who can continuously champion these behaviors throughout the business within their daytoday role:
Stay Curious: Being hungry to learn and grow always asking the big questions
Seek Clarity: Embracing complexity to create clarity and inspire action
Own the Outcome: Being accountable for decisions and taking ownership of our choices
Center on the Client: Relentlessly adding value for our customers
Be a Challenger: Never complacent always striving for continuous improvement
Champion Inclusivity: Fostering trust in relationships engaging with empathy respect and integrity
Commit to each other: Contributing to making Circana a great place to work for everyone
Location
This position can be located in the following area(s): Remote
#LIDD1
Required Experience:
Contract
Employment Type
Full-Time
