Vice President Marketing Communications and Community Engagement
Vice President Marketing Communications and Community Engagement
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Job Description
Job Description
Mackenzie Health Foundation has experienced remarkable success with the historic completion of the $250M Ultimate Campaign. Today Mackenzie Health Foundation continues to ride the momentum of success generated by the campaign while also retooling in response to postcampaign priority shifts. With the recent arrival of their President & CEO Nicole McCahon 2023 Mackenzie Health Foundation is set up for continued growth and transformation.
Mackenzie Health Foundation raises vital funds to support Mackenzie Healths two hospitals Mackenzie Richmond Hill Hospital and Cortellucci Vaughan Hospital. Each has a fullservice emergency department core services and specialized services to provide members of the community with the care they need. Woman and Child Inpatient Mental Health and Inpatient Integrated Stroke programs are available at Cortellucci Vaughan Hospital. An extensive range of outpatient clinics chronic kidney disease care complex continuing care and rehabilitation are available at Mackenzie Richmond Hill Hospital.
Mackenzie Health has faced unprecedented demands for patient care in recent years. One year after Cortellucci Vaughan Hospital opened its doors to the public patient volumes surpassed projections three years ahead of schedule. York Region is one of the fastest growing and most diverse communities in Canada with more than 550000 residents. Mackenzie Health is responding to the increasing needs by expanding operations renovating Mackenzie Richmond Hill Hospital and partnering with York University on a medical school while concurrently planning for updates at Cortellucci Vaughan Hospital as it reaches the typical 57year lifecycle of its equipment.
Mackenzie Health is preparing for significant funding needs over the next decade and the Foundation will need to increase its financial support separate from and in addition to current revenues.
Having recently completed the Strategic Plan forthe Foundation will focus on four key areas which are: Elevate their culture of philanthropy build capacity maximize fundraising and boldly tell their story.
Their purpose statement is to be a leader in health care philanthropy to inspire community support of patient care excellence at Mackenzie Health.
Reporting to and working closely with the Foundations President & CEO the Vice President Marketing Communications and Community Engagement will serve as a key member of the Foundation Executive Team and oversee a team of 10 (two direct).
This is a newly created role and the Vice Presidents overall mandate is to enhance the brand and grow community engagement and overall public commitment. The Vice President will foster an inspirational and engaged culture that fuels revenue generation and demands datadriven analytics and decisionmaking.
As a key liaison with the hospital marketing and communications team the Vice President will develop the strategy for and oversee the of all marketing communications and community engagement activity. Community Engagement is comprised of third party direct marketing signature events (currently two) lotteries and tribute giving. Marketing and
Communications oversee all brand and content development for the Foundation including fundraising communications (donor impact reports proposal writing annual report patient stories etc. social media (shared with the hospital) signature event support and or collateral development and digital marketing.
Our successful candidate will have expertise in integrated brand strategy development and implementation campaign planning and event conceptualization omnichannel marketing and corporate communications with a focus on compelling storytelling. Further they are skillful in direct and digital marketing and have a strong understanding of how data informs marketing and communications decisions.
The opportunity will appeal to an accomplished approachable marketing executive who possesses excellent written and verbal communication skills and who will bring strategy and creativity to the Foundation along with excellent relationship skills and experience successfully leading and inspiring a broad functional team. Our successful candidate will display rigorous business acumen that can inform fresh and perhaps unconventional approaches someone grounded but inquisitive a leader with humility and a listener with big ideas that get executed.
Preston Human Capital Group is conducting this search on behalf of Mackenzie Health Foundation. If you are looking for an outstanding challenge and meet the qualification criteria we look forward to hearing from you. Please include a cover letter and CV addressed to Lindsay Preston at The posting closes on March 21 2025 at 5pm ET. Please note that only qualified respondents will be contacted. Thank you for your interest.
Mackenzie Health is an inclusive and equal opportunity employer committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.
We thank all applicants for their interest; however only those under consideration for an interview will be contacted.
Required Experience:
Chief
Employment Type
Full-Time
