PR Digital Communications Coordinator

ABOUT ETRO

ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail ETRO creates luxury clothing and accessories for men and women where passion for travel and sartorial tradition are the key concepts of every collection.

SCOPE

ETRO is seeking a highly skilled PR & Digital Communications Coordinator to support the of communication and PR strategies in the U.S. market with a strong digital focus. The role will act as the key contact for local press stylists and influencers while staying aligned with the Global Brand Marketing strategy. This person will support the Head of Marketing and Communications by managing both traditional and digital PR activities developing local storylines that reflect brand DNA and integrating global directions into impactful U.S. activations.

The ideal candidate brings a hybrid background in PR influencer marketing digital campaign integration and event with strong knowledge of the American luxury media landscape and experience working with global teams.

PR & Media Relations

• Build and maintain relationships with U.S. media stylists and fashion editors to secure toptier coverage.
• Act as local PR lead for product launches campaign activations events and corporate communication.
• Draft and localize press releases pitches and talking points; manage and update media lists.
• Coordinate directly with Global Brand Marketing to align messages calendars and editorial strategy.
• Oversee press showroom sample logistics and ensure credits are monitored and reported.
• Lead media coverage reporting and analysis via Launchmetrics and DMR.

Digital & Influencer Marketing

• Identify and manage collaborations with fashionforward influencers and digital talents in the U.S.
• Coordinate influencer seeding storytelling and contract negotiations when applicable.
• Align influencer campaigns with global moments and product pushes.
• Report on campaign performance reach and ROI across platforms including Instagram TikTok and YouTube.

Digital Campaigns & Media Integration

• Plan and execute email marketing campaigns including audience segmentation content creation and performance analysis.
• Collaborate with HQ on crossplatform campaigns like BrandMatch and Contextual Targeting leveraging premium media partners (e.g. NYT Vogue).
• Monitor campaign results against KPIs (CTR ROI engagement) and provide actionable insights to optimize performance.

Event Activation & Collaborations

• Collaborate with celebrities artists and stakeholders on mentorship programs VIC events and cultural activations tailored to the U.S. market.
• Execute popup stores workshops and brand activations that increase visibility and engage new audiences.
• Manage seating requests and photography access for fashion shows and presentations including coordination for Milan Fashion Week.

Global Strategy Alignment

• Serve as the U.S. liaison for Global PR and Marketing initiatives adapting global toolkits to the local context.
• Attend global meetings and ensure U.S. feedback needs and opportunities are shared with HQ. Collaborate with crossfunctional global and regional teams on brand campaigns press kits and special projects.

EDUCATION & EXPERIENCE

• Bachelors degree in Communications PR Marketing or related field
• 46 years of experience in luxury PR digital communications or marketing roles
• Experience in the fashion industry is essential; knowledge of the U.S. luxury market is mandatory
• Experience working within a global organization or matrixed structure is a plus

SPECIFIC SKILLS

• Solid network of U.S. media contacts stylists and influencers
• Strong writing and storytelling skills tailored to luxury fashion
• Familiarity with media monitoring tools (Launchmetrics DMR) and digital analytics
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Experience in influencer marketing email marketing and digital campaign
• Proficient in Microsoft Office Suite (Word Excel PowerPoint Outlook)
• Able to travel internationally as needed

CORE COMPETENCIES

• Strong interpersonal and relationshipbuilding skills to manage communication with internal teams media and external stakeholders
• High adaptability and flexibility to manage multiple projects and prioritize tasks effectively in a fastpaced environment
• Strategic thinking combined with a handson approach to
• Strong attention to detail ensuring the quality and consistency of all deliverables

The pay range for this position is $70000 $80000 per year based on applicable qualifications and experience.

We are an equalopportunity employer. Minorities women veterans and individuals with disabilities are encouraged to apply. It is Companys policy not to discriminate against any employee or applicant for employment on the basis of race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth and related medical conditions) gender identity or gender expression (including transgender status) sexual orientation marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances.

The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview please contact