VP Digital

KREWE is an independent highfashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown New Orleans. Since our launch in 2013 KREWE has grown into a dynamic and evolving brand known for its distinctive handcrafted sun and optical frames. Designed in New Orleans and meticulously crafted with exceptional attention to detail our eyewear reflects a commitment to quality and individuality.

Our presence spans brickandmortar boutiques innovative mobile and tiny house concept stores and a thriving ecommerce platform. You can also find KREWE at premier independent shops and major retailers across the country. Celebrated for our unique approach to design KREWE has cultivated a loyal following among styleconscious consumers and influential tastemakers.

As we continue to expand were looking for passionate driven and innovative individuals to join our talented team. At KREWE our work is fun intense and fastpaced. We believe our people are our greatest asset and those that work at KREWE are high performing passionate and ambitious. People here work hard because they believe in our mission and the brand. At KREWE you will be given the opportunity to own your role and truly make a difference no matter your level. If this sounds like the right environment for you we invite you to apply below.

As the business grows we are seeking smart creative and experienced VP of Digital based at KREWEs NYCHQ to join our talented team! This key player will own our digital customer journey manage all parts of the funnel and grow the ecommerce revenue channel. You will lead a growing team including site development email/SMS marketing and paid media teams collaborating closely with the Marketing and Brand team members to deliver a cohesive customer experience across all digital touch points.

This role is based in our New York Headquarters 5 days a week.

Key Responsibilities:

• Oversee and manage the Ecommerce team aligning individual goals and objectives with the companys strategic priorities
• Plan execute and manage sales performance via all digital channels. Collaborate to set revenue and profitability goals and manage company resources towards goal achievement.
• Define the communication strategy for each part of the funnel and for key customer segments. Manage all stages of the funnel to improve conversion rate.
• Coordinate promotional retention social emerchandising and influencer marketing teams towards the preparation and of ecommerce selling campaigns.
• Set and achieve desired objectives for ecommerce KPIs with a priority on growing the channel and brand awareness within the market.
• Direct the performance marketing function with a focus on customer acquisition through the following channels: Meta Google Snapchat TikTok and other paid media opportunities as presented.
• Establish marketing attribution infrastructure.
• Oversee the analysis and planning of key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals.
• Support the VP of Marketing and their team with efforts to build brand value and presence in a measurable way.
• Collaborate with our inperson and wholesale channels to deliver store traffic and awareness in new markets.
• Consistently review channel performance reporting on and highlighting insights trends and opportunities for continuous improvement.
• Be the KREWE subject matter expert for all things ecommerce direct to consumer and website to inform and drive the development and of digital and brand marketing strategies.
• Emulate a culture of innovation sharing ideas and identifying/vetting new growth channel opportunities.

Requirements

• 10 years of directtoconsumer ecommerce experience
• 5 years of team leadership experience
• Strong leadership skills and proven ability to mobilize teams and projects
• Excellent analytical skills with the ability to interpret data and make datadriven decisions
• Indepth knowledge of eCommerce platforms including Shopify Plus Google Analytics and digital marketing tools
• Deep understanding of SEO SEM and attribution models
• Comfortable working in Google Suite and Slack
• Tunedin omnichannel thinker
• Selfsufficiency at organizing and managing multiple projects simultaneously
• Familiar with all best practices with a strong interest in emerging tech
• Experience with multicountry ecommerce sales
• Understanding of current trends in the fashion advertising world
• Someone who shares our inquisitive nature affinity for fashion and design laidback comportment and goodworkrequireshavingfun mentality

Benefits and Perks:

• Competitive wage
• Group health plans: health vision and dental insurance
• Welfare benefits: life ad&d supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance EAP Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development an Educational Allowance
• 10 paid holidays and Unlimited PTO
• KREWE employee frame discount (of course!

Base Salary: Up to $205000 annually based on experience and qualifications.
This reflects the base salary for this position. Compensation may vary based on factors such as skills experience certifications and business needs. In addition to base pay KREWE offers annual bonuses a comprehensive benefits package paid time off and employee discounts.

Diversity and Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race color religion sex national origin age disability genetics sexual orientation gender identity gender expression veteran status pregnancy or any other protected characteristic as established by applicable local state or federal law.