Director of Brand Strategy
Director of Brand Strategy
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Job Description
Ready to build the next big brand
This is not your typical brand role. This is an opportunity to shape a brand from the ground up that will define an entire category.
You might not have heard of Renuity but Renuity isnt a spy startup were already a powerhouse in the home services industry. Today we operate largely as a holding company for seven established brands but were in the midst of something big: unifying everything under the Renuity name and taking it to market as a national consumerfacing brand.
Thats where you come in.
Our newly formed Brand team is looking for a secondincommand. A brand builder whos just as ambitious as we are someone who knows what it takes to build a household name and can hit the ground running to define Renuitys identity. Someone who sees brand as the operating system of a business. Someone who brings bold outofthebox ideas to the table but also sweats the small stuff. Someone who can go beyond theory and actually make things happen fast.
Reporting to the Senior Director of Brand Strategy & Development the Director of Brand Strategy will play a pivotal role in the development of the Renuity brand and growth of our business.
Is this you
Youve built brand positionings value propositions subbrand strategies brand architectures naming conventions visual identities taglines brand voice playbooks and more.
Youve got worldclass brand expertise national and global brands have looked to you to craft brand strategies that solve tough business challenges.
Youve supported (or even led) brand migrations during mergers acquisitions or other brand portfoliodefining events.
Youre equal parts strategic and creative your brain fires on insights but you also know how to shape creative .
You lead by influence not by control people want to follow your vision.
Youre ready to roll up your sleeves and create something that lasts.
If youre looking for a brand job where you follow an established playbook this isnt it.
If youre looking to build something legendary lets talk.
What youll do:
Coauthor Renuitys brand strategy the roadmap for positioning architecture nomenclature marketing & communications customer experience employer brand and more.
Identify brand opportunities across the business and lead projects to address them.
Partner with teams across Marketing Sales Ops HR Legal and Finance to execute brand initiatives that actually move the needle.
Lead research efforts to decode customer behavior market trends and competitive insights to craft and refine our identity messaging customer experience and strategy.
Build the tools playbooks and guidelines that bring the brand to life and train the company to use them.
Measure and optimize because a great brand is built on impact not just ideas.
Build develop and inspire the Brand team as we continue to grow.
What youll Bring:
8 years working in brand strategy roles (ideally with a mixture of agency/consulting and inhouse)
A track record of shaping brands especially those that have redefined or reshaped their industries.
Experience working on brand architectures that answered major enterprise strategy questions and shifted the corporate strategy of a business
Experience working with executives and senior leadership to influence big brand and business decisions. Youre a master at finding the right balance of educating stakeholders and driving the opportunity forward.
A balance of bigpicture vision and tactical you know how to create a forwardthinking strategy but you also know how to make it real.
Experience conducting primary research with stakeholders and consumers youve scoped and conducted research across a multitude of qualitative and quantitative research methodologies (exposure to consumer segmentation is a plus but not essential). Well expect you to be comfortable conducting research independently (IDIs shopalongs focus groups etc. and knowledgeable enough about consumer insights to bedangerous.
Exceptional verbal and written communication skills you dont just create smart strategies you make them impossible to ignore. You know how to cut through the noise rally teams and turn complex ideas into clear compelling narratives and action.
Unstoppable intellectual curiosity sharp strategic thinking and analytical prowess you ask the right questions: why so what what if and whats next.
Experience leading and rallying teams whether they report to you or not (direct people leadership is a plus but not essential)
What We Oer:
Full benets package including health vision dental and 401k match up to 6
PTO and holidays
Career Advancement
Benefits:
Insurance: Medical insurance (PPO plans) vision insurance dental insurance voluntary life insurance and disability insurance (STD LTD) Accident Insurance Critical Illness Insurance Hospital Indemnity Insurance. Healthcare Flex Spending Account Dependent Care Flex Spending Account
Paid Holidays & Retirement Plans: 401k Matching
Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.If you have a disability under the Americans with Disabilities Act or similar law and you need an accommodation during the application process or to perform these job requirements or if you need a religious accommodation please contact
If you have a question regarding your application please contact
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Required Experience:
Director
Employment Type
Full-Time
