Communications and Outreach Specialist

Job Description
The Syracuse University Art Museum seeks a dynamic and creative Communications & Outreach Specialist to manage its communications marketing and outreach to increase awareness and build audiences for the museum. This position will develop and implement marketing communication efforts that meet budgetary and time constraints while considering the museums overall communication objectives as well as university brand and strategic goals. This position will also help build and manage longterm relationships with university and community partners and manage communication for museum programs and events. The Communications and Outreach specialist plans the museums public relations strategies and activities via traditional media website social media and community outreach to promote Syracuse University Art Museum collection exhibitions programs and special events. They also will enhance and protect the public image of Syracuse University Art Museum as well as support the director with alumni and donor engagement. Requires event attendance that may include nonbusiness hours nights weekends and/or holiday periods. This position is part of a bargaining unit and is represented by the union SEIU Local 200United.

Responsibilities
In coordination with the Universitys marketing and content teams write produce and edit a variety of content that conveys the Museums value proposition and pillars in valuable and relevant ways to varying audiences. Create a content calendar that aligns with the Museums strategic plan and University editorial calendar. Write and disseminate effective press releases and media alerts prepare background information for media and contribute content to annual fundraising University Central Advancement campaigns. Work across museum department to find and develop stories and circulate relevant material to media. Collaborate closely with the Universitys central communications and marketing staff to ensure messaging aligns with the Universitys overarching communication and marketing plans content strategy and editorial calendar and follows University brand standards (design language etc. governance (digital social media) and brand approach. Serve as the media liaison for the museum responding to media requests in a timely manner and proactively pitch and place stories in local regional national and international media. Attend and assist media at exhibition openings public programs and other events. In addition to the Director and Curators serve as spokesperson for the Museum. Direct the creation and publication of content on the Museums website (museum.syr) and social media accounts including the creation and review of highlevel content (includes some writing editing and video production as well as supervising the work of others). Follow Syracuse University brand approach and adhere to digital governance. Manage the museums presence on social media platforms to foster online engagement on Facebook Instagram TikTok X and LinkedIn through original and engaging content as well as plan strategies and campaigns. Development of digital and print assets including photography video website social media flyers advertising and ecommunications. Track engagement and mentions across channels and coordinate responses. Maintain external event calendars and business listings and coordinate responses to comments and reviews. Responsible for the daytoday maintenance front end content and administration of the Art Museum website and future apps or guides that will be created by the museum. Working in correlation with SU Marketing manage website design templates and style guides builds new event and program pages uploads and manages posts and images and tracks analytics. Coordinate annual university Advancement campaigns as well as assist department with alumni and donor engagement. Assists the director and curatorial team in the cultivation of museum donors and engagement with Syracuse University alumni by identifying and promoting the museum. Works with the museum staff to author grant proposals for the museum as needed. Assist in organizing and staffing public events at the museum as well as community outreach tabling and public fairs. Build relationships and manage outreach to targeted internal and external audiences (local schools and universities arts groups community organizations etc) to promote general attendance tours class visits and special events. Expected to work special events as needed that may include nonbusiness hours nights weekends and/or holiday periods.