Category Development Analyst
Category Development Analyst
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$ 76000 - 95000
1 Vacancy
Job Description
Mark Anthony Group is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers lives.Founded in 1972 weve grown organically from a oneperson import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands includingWhite Claw Hard Seltzer Mikes Hard Lemonade Cayman JackandMs by Messi.
The role is responsible for analyzing pointofsale scan and household panel data across total US markets and retailers. This role will work with the manager to develop factbased data presentations and reports that lead to better assortment and merchandising decisions for national accounts and key regional retailers. Supporting category management and shelf validation tasks on an adhoc basis.
Accountabilities:
Market Trend Analysis: Analyzing market trends to identify emerging segments consumer preferences and shifts in the market.
Sales Data Analysis: Interpreting sales data to provide insights on performance metrics.
Data Management & Analytics: Use various data sources including retail sales data household panel data syndicated and custom research and market analysis. Work with manager to interpret and translate complex data sets into clear and actionable recommendations for the business.
Competitive/Predictive Analysis: Monitoring and analyzing competitors strategies market positioning trends sales performance.
Category Management Strategies: Developing strategies for category management including product assortment and pricing strategies.
Key Metrics & Financial Targets:
Volume 40
Distribution 30
Budget Management 15
Offpremise share 15
Own:
Data analysis and insights
Reporting and dashboards
Tracking and monitoring performance
Influence:
Category Insights: impacts retailer decisions such as product assortment shelf placement and merchandising strategies. Collaborate w/Sales on strategies tailored to region or territory considering local market conditions/customers.
Veto:
Role is more about influencing decisions through insights and recommendations rather than having direct authority to veto initiatives or decisions.
Critical Relationships:
Sales National & Key Account Team Regional Account Teams etc CS&I
Third Party Data Providers
Curating Insight stories
Sales Reporting: Retailer gateway
Up to date Shopper metrics in category and studies on Flavor
Skills Needed To Be Successful:
Preferably 1 years of proven category insights experience in the ConsumerPackaged Goods (CPG) industry leveraging syndicated scan & household panel data platforms (Circana Numerator)
Strong technical skills in Microsoft Excel (Pivot Tables VLookups formulas) and other ThirdParty software applications (Qlikview)
Strong data visualization skills in PowerPoint
Eagerness to learn new concepts analytics and technical applications
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions location. The final agreed upon wage may vary based on the jobrelated knowledge skills and experience of the individual.
- Competitive annual salary from $76000 to $95000 based in Chicago IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave paid sick time and holidays
- Extensive opportunities for training development and career growth
At Mark Anthony we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting spyto stay ahead of industry giants.
Required Experience:
IC
Employment Type
Full-Time
