Sr Influencer Associate MyProtein

THG Nutrition & Wellness:

THG Nutrition & Wellness is home to some of the bestloved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand its family of brands Myvegan Myvitamins Command MP Activewear and MyPRO plus Exante Diet.

We want to be the worlds most empowering health movement championing everyone to live healthier more active lives. Our brands and people exist to break boundaries to power and to empower those who want more. We break conventions were a force for good and we keep it real. These are the values that drive us through every day.

Everything we do is inhouse from manufacturing and new product development to content creation ecommerce marketing and logistics. This means were perfectly positioned to deliver to our vision and keep our place at the top of a fastmoving global industry.

Its an incredibly exciting time to join the team and were always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

Role: Sr. Influencer Associate

Base Location: NYC

About the role:

Working within the Myprotein North America territory team reporting to the Influencer Marketing Manager the Influencer Associate will work alongside the wider territory influencer team to recruit onboard and manage onbrand influencers as well as develop and manage effective marketing campaigns.

The successful candidate will be a proactive and creative collaborator and problem solver whos passionate about influencer marketing and social media. They will be an excellent communicator with the ability to build solid relationships both internally and externally as well as having strong analytical negotiation and organizational skills.

Why be a Sr. Influencer Associate

• Research and identification of onbrand influencers across various categories including fitness and lifestyle
• Part ownership of the Myprotein USA Influencer Database
• Complete endtoend relationship management of influencers from initial outreach emails to product distribution and processing payments
• Own micro influencer campaigns and talent management
• Contribute creative campaign ideas and strategies to build global brand awareness for the brand
• Use tools including Excel and Google Analytics to analyze and report on influencer performance develop strategies for revenue growth as well as provide datadriven guidance to influencers
• Liaise with Content Social Campaign PR and Digital Marketing teams to execute 360 marketing campaigns and amplify influencer coverage
• Collaborate on USbased influencer events and shoots
• Partner with the central influencer team for local of global influencer campaigns
• Liaise with NPD (nutrition) and apparel teams to ensure forwardlooking strategies to drive recruitment and activation

What skills & experience do I need for this role

• Degree in Marketing (Preferred but not essential)
• 3 years minimum experience within Influencer Marketing (Preferred but not essential)
• Comfortable establishing processes to streamline and scale recurring tasks
• A genuine interest in health wellness fitness and an ambition to be at the forefront of this exciting area of digital marketing
• Experience working with influencers or agencies
• Agency or inhouse work experience
• An understanding of how influencers can play a key role in building brand awareness affinity content creation and driving commercial value for brands
• Knowledge of both current and emerging global platforms including but not limited to Instagram Facebook YouTube TikTok etc.
• Excellent communication negotiation presentation and organizational skills
• A proactive selfstarter with a problemsolving attitude and the ability to prioritize and meet deadlines
• Skilled in crossfunctional collaboration and working with teams in various international regions

Whats in it for me

• Salary: $60000 $70000 per annum dependent on experience
• Discounts across THG brands
• 401k (vested immediately)
• Other benefits (including comprehensive healthcare)