Senior Data Analyst
Senior Data Analyst
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Job Description
Job Description:
We are Dentsu. We innovate in the way brands are built. That means we do things differently to make them better than they were before. In this way we ensure that our clients most important marketing assets their brands win in a changing world. Dentsu innovates the way brands are built for its clients through its worldclass expertise and capabilities in media customer relationship management and creative communications services. Headquartered in London Dentsu operates in 145 countries around the world with more than 50000 dedicated specialists.
The Senior Data Analyst will be responsible for managing client relationships while delivering comprehensive data analysis reporting solutions and actionable insights across various paid media and advertising platforms. This role combines technical expertise with strong clientfacing abilities requiring someone who can independently handle both the technical implementation and strategic communication aspects of the position.
Responsibilities:
Client Relationship Management
Serve as the primary point of contact for assigned clients building strong relationships and understanding their business objectives
Lead client meetings and presentations clearly communicating complex data insights in accessible terms
Proactively identify opportunities to improve client performance and satisfaction
Paid Media Analysis & Reporting
Develop and maintain automated reporting solutions across multiple paid media platforms
Extract transform and analyze campaign performance data to drive optimization recommendations
Create compelling data visualizations and dashboards that effectively communicate media performance metrics
Connect paid media performance to onsite behaviors and conversion activities
Platform Expertise
Maintain deep knowledge of major paid media platforms their data structures and reporting capabilities
Proficient with Adobe Experience Platform and Adobe Analytics for integrated customer journey analysis
Ability to connect paid media data with web analytics data to provide holistic performance insights
Stay current with platform updates new features and best practices
Technical Implementation
Build and maintain data pipelines for efficient processing of advertising data
Implement tracking solutions and ensure proper data collection across paid media and web touchpoints
Develop custom scripts and tools to automate routine tasks and enhance reporting capabilities
Configure platform integrations to create unified reporting views across the customer journey
Qualifications:
Proficient in SQL Python and/or R for data manipulation and analysis
Strong experience with Adobe Experience Platform and Adobe Analytics
Handson experience with major paid media platforms and their APIs (Google Ads Meta LinkedIn etc.
Experience with data visualization tools such as Tableau Power BI or Python libraries
Experience with ETL processes and data pipeline development
Excellent communication and presentation skills with the ability to convey technical concepts to nontechnical audiences
Strong project management skills with the ability to prioritize tasks and meet deadlines
Proven ability to work independently while managing multiple client relationships
Problemsolving mindset with attention to detail and data accuracy
3 years of experience in digital analytics preferably in an agency environment with a focus on paid media
NicetoHave Skills:
Experience working with financial institutions and understanding their unique regulatory and compliance requirements
Knowledge of financial services marketing regulations and privacy considerations
Experience with data cleanroom environments (Amazon Marketing Cloud Google Ads Data Hub LiveRamp)
Knowledge of tag management systems (Google Tag Manager Adobe Launch)
Familiarity with crosschannel attribution models and multitouch conversion analysis
Experience with identity resolution and audience management platforms
Experience with A/B testing and experiment design for paid media
Knowledge of cloud platforms (AWS Google Cloud Azure) for data processing
Experience with privacycompliant data collection practices in a cookieless environment
The salary range for this position is$65k$75k. Actual salary within thesalary range will be based on avariety of factors including relevantexperience knowledge and skills.A range of medical dental RRSPpaid time off and/or other benefitsalso are available to all permanentemployees.
We know through experience that different ideas perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Location:
TorontoBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
Employment Type
Full-Time
