Senior Vice President Marketing Europe Rest of World
Senior Vice President Marketing Europe Rest of World
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Job Description
We are seeking a dynamic and experienced Senior Vice President of Marketing to head up our integrated marketing strategy for Europe and the Rest of the World at Ooni. We realise that sounds huge; we have recently adopted a regional operating model which separates North America into its own operating structure so you can take one 1 continent off your To Do List.
This is a super important role for us with endless scope to really influence Oonis success. Youll be tasked with designing and coordinating the implementation of highimpact crosschannel marketing campaigns working closely with global and regional teams to drive brand growth customer acquisition and retention. Youll be passionate about creating exceptional consumer experiences across channels with a strong emphasis on digital and directtoconsumer (DTC) applications.
This role reports directly to the regional President and is one of the most senior marketing roles in the organisation. As a result were looking for a stellar candidate with meaningful expertise in multichannel marketing across European markets particularly in core regions such as the UK Germany and France. This is a unique opportunity for an inspiring compassionate and ambitious leader to drive Oonis regional growth and brand across diverse and exciting markets.
While this role has global responsibilities were prioritising candidates who can be based out of our HQ in Edinburgh Scotland (while understanding there will be some travel involved). We operate a hybrid working arrangement with 3 days per week spent in office in order to maximise our opportunities to connect and collaborate as well as to best engage with your teams.
Key Responsibilities
Strategic Marketing Strategy
- Develop and implement an innovative multichannel marketing strategy for Europe and RoW aligning with our global brand strategy.
- Maintain a laser focus on our digital and DTC initiatives with the goal of improving customer acquisition retention and lifetime value.
- Leverage data and consumer insights to identify market opportunities shape strategic campaigns and ensure regional relevance.
Digital & DTC Marketing
- Foster innovation in digital marketing ensuring advanced performance marketing CRM and personalisation strategies.
- Pilot our DTC campaigns focusing on scaling ecommerce and optimising customer journeys across sales platforms.
- Implement cuttingedge tools and technologies to enhance digital marketing performance and analytics.
Performance & Analytics
- Monitor and measure the effectiveness of marketing campaigns ensuring accountability for ROI and business impact.
- Develop KPIs and dashboards to track performance leveraging insights to continually refine strategies.
Brand Marketing
- Drive brand positioning and storytelling across Europe ensuring a consistent yet tailored approach to resonate with local audiences.
- Oversee the planning and of largescale collaborative campaigns across digital social media retail and experiential platforms.
- Ensure all initiatives are culturally attuned and aligned with European consumer trends with a focus on priority and growth markets including UK Germany France Nordics & Australia & NZ.
Team & Stakeholder Management
- Coach motivate and manage a highperforming marketing team across multiple regions gaining their commitment engagement and driving accountability.
- Partner with key stakeholders including product development sales and other global teams to align marketing goals with business priorities identify interdependencies and act upon opportunities to learn from each other by sharing relevant insights.
- Serve as the regional expert on consumer behavior market dynamics and competitive trends in Europe and RoW. Again focused on priority and growth markets.
Qualifications and Experience
- Proven track record in a senior marketing leadership role with a focus on consumer product marketing across multichannel environments.
- Expertise in digital and DTC marketing with demonstrable success creating growth through performance marketing and ecommerce strategies.
- Significant experience in European markets including the UK Germany and France as musthaves.
- Deep understanding of European consumer behaviors market dynamics and regulatory considerations.
- Strong datadriven mindset with the ability to translate insights into actionable strategies.
- Exceptional leadership skills with a history of building and managing distributed highperforming teams with sensitivity to different cultural norms and expectations.
Why Ooni
- Go to YouTube and search We are Ooni. Were super proud of our culture and think youll love it here too.
- We know that more than ever worklife balance is key for everybody. We are committed to making work work for you!
- Work for an employer that cares about your wellbeing! Weve got an employee assistance programme which includes ondemand coaching and therapy sessions
- 35 days of paid time off per year (including public holidays)
- An additional 5week sabbatical when youve been here for 5 years
- 500 every year to spend on your passion whatever that may be
- 1000 to spend on Ooni products each year plus 50 discount on any other Ooni stuff
- Were all about giving back. Thats why we offer 5 paid days to volunteer each year
- Continuing development we support our employees to embrace development and growth
- Great pizza every single day if you want it. Yep. Every single day. And well teach you to become a pizza pro!
Take a look at our website to learn more about our products culture and values. If you like what you see send in your CV with a cover letter to tell us why you want to come on board.
Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying please let us know. You can email us at.
Required Experience:
Chief
Employment Type
Full-Time
