Marketing Communications Specialist

POSITION SUMMARY

The Marketing and Communications Specialist collaborates on strategy and leads the of internal and external communications ensuring consistency in brand management media relations website social media and collateral to articulate the mission and vision of Judis House and JAG Institute (JH/JAG). As an Operations/Admin team member this individual works closely with the Director of Operations and Communications to develop targeted messaging create persuasive content across multiple channels and maximize the organizations impact and future growth. This role is also responsible for expanding awareness of JH/JAGs Comprehensive Grief Care model by disseminating resources tools and knowledge generated by the organization.

ESSENTIAL DUTIES/RESPONSIBILITIES

Communications & Brand Management

• Develop and execute a comprehensive communications strategy that aligns with JH/JAGs core initiatives (Direct Service Training & Education and Evaluation & Research).
• Ensure brand consistency and maintain JH/JAG standards across all materials and channels.
• Oversee the development distribution and maintenance of print and digital collateral including newsletters brochures reports event marketing materials press releases fact sheets and talking points.
• Write and publish engaging content for internal and external audiences ensuring messaging is aligned with the organizations mission and vision.
• Collaborate with internal stakeholders to establish content standards for print and electronic materials.
• Support internal communications including messaging and organizational announcements.

Project Management

• Lead and oversee project management efforts ensuring timelines budgets and quality standards are met while effectively coordinating resources and stakeholder communication.
• Develop and implement project plans tracking milestones and adjusting strategies as needed to maintain efficiency and alignment with organizational goals.
• Proactively identify and mitigate risks resolving challenges to keep projects on schedule and within scope.

Website Management

• Maintain and update the JH/JAG website and Childhood Bereavement Estimation Model dashboard ensuring accurate and engaging content and SEO.
• Lead core initiative content development and collaborate with the Development Communications Coordinator on fundraisingrelated content.
• Optimize website design and functionality to enhance user experience.
• Monitor and analyze website traffic leveraging data insights to improve engagement.

Social Media Strategy &

• Develop and implement a social media strategy that aligns with organizational goals in collaboration with Development Communications Coordinator.
• Manage content creation and platformspecific engagement strategies.
• Monitor and respond to followers fostering community engagement.
• Analyze social media performance metrics and adjust strategies accordingly.

Graphic Design & Visual Content

• Design and create graphics images and layouts for online and print publications using Adobe Creative Suite and Canva.
• Manage relationships with external vendors such as printers and graphic designers securing bids and overseeing quality control.
• Produce creative video content for digital platforms to engage and appeal to key stakeholders collaborating with videographers when needed.

Digital Marketing & Media Relations

• Plan and execute digital marketing initiatives including campaigns online search optimization advertising and email marketing.
• Support Director of Operations with media relations and earned media opportunities.

Analytics & Reporting

• Monitor and track key metrics to evaluate the effectiveness of external communications.
• Prepare reports on communication and marketing performance providing insights and recommendations for future strategies.
• Contribute to grantspecific requests for data outputs and outcomes and support reporting when appropriate.

Outreach & Thought Leadership

• Conduct outreach to potential regional and national partner organizations to expand a network of allies in childhood bereavement.
• Stay informed on industry news and trends to position JH/JAG as a thought leader in grief care.

General Responsibilities

• Attend team and organizational meetings activities and events as required.
• Collaborate with JH/JAG staff and contribute to a positive missiondriven work culture.
• Perform other duties as assigned.
• Commitment to JH/JAGs mission and core values.

QUALIFICATIONS

Education & Experience

• Bachelors degree in communications marketing or a related field.
• Minimum 5 years of experience in communications/marketing.

Knowledge & Skills

• Exceptional storytelling abilities with strong written and verbal communication skills.
• Proven ability to develop compelling content tailored for different audiences.
• Proficient in social media strategy engagement and analytics.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to work independently and collaboratively in a team environment.
• Experience with Adobe Creative Suite Microsoft Office Suite WordPress and Raisers Edge (or similar donor management platforms).

Work Environment & Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 25 pounds at a time.
• Valid drivers license and automobile insurance.

Work Environment

This is a fulltime position. The position is eligible to work remotely up to two days per week at the supervisors discretion. When in the office employees can expect to stay closely connected to the mission work in a bright new facility where Judis House hosts many of its programs and interfacing with a supportive and collaborative team of colleagues.

Benefits

• Company sponsored medical and dental plans
• Company contribution to HSA for some plans
• Optional 401K with 3 match
• Paid time off sick professional development and holiday time
• Paid lunch hour
• Positive inclusive workplace
• Flexible work hours